#SEOTalk_04May2015

#SEOTalk Twitter Chat with Me on Twitter (@seoshankar) and Malhar Barai (@MalharBarai) on ‘Youtube and Video Marketing’

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SEO Salary & Job Research Study 2015

New research from Conductor offers interesting insight when it comes to the SEO salary landscape.

Charity Stebbins, Senior Content Strategist at Conductor, said some of their top findings included:

  • 18% growth in number of SEO jobs in the top 20 cities (listed in the below infographic)
  • Double digit salary growth across the board (average 17% growth. Marketing managers on the high end with 26% growth)
  • A Shift in Top Cities: New York and San Francisco stayed in the top positions, while San Jose and Seattle moved up to the top 5 for the first time. Chicago rounded out the top 5.
  • 11% growth in the Account Manager field
  • Director of Marketing positions make over $104,000 on average

Check out some of their other finds below and in their blog post about the study:

4 Reasons SEO Jobs and SEO Salaries Are Rising

SEO jobs are up nearly 20% from three years ago, and the average SEO salary has doubled. Obviously, that’s great news for the SEO industry. But why is it growing at such a steep rate? Here’s four of the main contributing factors:

  1. Content marketing is booming; SEO, naturally, grows alongside it. After all, SEO is the craft of getting that content found on organic channels. You need both for a successful content strategy.
  2. Businesses are scrambling to fill in-house SEO talent gaps. We conducted a survey of enterprise SEOs in 2014, and those respondents reported that the #1 obstacle in the way of their SEO success was a lack of in-house SEO skills. The rise we see in SEO salaries reflects that pain point.
  3. SEO jobs themselves have become more complex. You’re not just paying your SEO for his or her technical skills anymore, the SEO role has evolved. They are business leaders, strategists, and an internal evangelists. They must master more robust SEO technology and manage bigger budgets. They’re also responsible for bringing in more revenue.
  4. Relying primarily on paid media strategies is a dying art. Take, for example, the recent research around growing ad blindness on Facebook — that’s just one of many indicators that consumers are getting better at blocking out ad strategies faster. More than ever, there’s no substitute for a strong presence on organic channels.

 

Web Analysts Match

This infographic, inspired by an analysis of how our solutions are used, gives an idea of a web analyst’s everyday life. It compares how French and German web analysts use our tools.

The differences are surprising at times, as they go beyond the framework of the web analyst role to reveal behaviours typical of our respective cultures and identities. See for yourself!

Info-Match-FR-DE_Final_EN

 

Relaunch SEO Checklist Points

Search engine optimization adherence in the website relaunch/redesign process is a topic

We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items below to have a truly effective relaunch…at the time of pressing go. Some of these checklist items reflect technical SEO considerations for content visibility to search engines and users, items pertaining to on-page SEO, and also analytical tracking items you don’t want to overlook.

  • Redirect Mapping  – Ensure that the development team and content team are in a cohesive understanding of the intended new page naming conventions and URL structure.
  • Exclusion Migration – While your new site is transitioning from a staging site to production, you may have placed proper exclusion efforts to rid search engine crawling in the staging area such as a full staging site robots.txt disallow or Meta Robots usage within individual page source code.
  • On-Page SEO Transition – While your mind may be focused on your new design and how great the new site will look, don’t forget that optimized on-page elements need to transition into the new site, too. You must ensure that the title elements from the staging site will transition to the new site
  • Internal Linking – A redesigned site close to launch can be rife with internal linking flaws. Before the site goes live you should do manual review of important links.
  • Code Review – Review the code to ensure there are not any old CSS or JS server side referenced file requests that will not be used in the new site. You will want to make sure you retain Open Graph and Twitter Card tagging if you currently have this on the live site.
  • Look and Feel (Compatibility) – You must ensure that your new design will provide the same experience for every user based on their browser and browser version.
  • Analytical Considerations – The first consideration is tracking coverage. Ensure that every page features the same analytical tracking that the existing site has.

 

 

Winners & Losers Data of Panda 4.0

Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down. 

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm

Searchmetrics gave us their initial winners and loser charts, based on rankings they continually monitor. This fourth generation of Panda started rolling out yesterday and Searchengineland.com are projecting that it will impact 7.5% of (english) search queries. Other languages may well be affected in differing proportions.

Panda 4.0 – A ‘Delicate’ Update

After many smaller, almost monthly “refreshes”, the fourth Panda update seems to be a major one. However, according to the rumor mill, this update is more “soft and gentle” than previous ones, and will supposedly serve as a basis for future adjustments to the algorithm.

Google SERPs: Panda 4.0 Losers

Google SERPs: Panda 4.0 Losers

 

Google SERPs: Panda 4.0 Winners

Google SERPs: Panda 4.0 Winners

 

Some sites that should be potentially on the Panda loser list have actually shown a positive development. This could be the “learning from mistakes” (also from others), as some of these candidates have (now) written their own content. The losers on the other hand, tend to show syndicated content or even duplicate content.

But this doesn’t mean that this is the end of the update. Google proofed in the past that they are able to perform improvements or rollbacks really fast. So we will see what will happen over the next weeks.

By the way, the Payday-Loan losers can be identified pretty easy -> URL completely removed from the index (it’s more like a link -based loss) or not (rather than Panda).