Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down.
Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
Searchmetrics gave us their initial winners and loser charts, based on rankings they continually monitor. This fourth generation of Panda started rolling out yesterday and Searchengineland.com are projecting that it will impact 7.5% of (english) search queries. Other languages may well be affected in differing proportions.
Panda 4.0 – A ‘Delicate’ Update
After many smaller, almost monthly “refreshes”, the fourth Panda update seems to be a major one. However, according to the rumor mill, this update is more “soft and gentle” than previous ones, and will supposedly serve as a basis for future adjustments to the algorithm.
Google SERPs: Panda 4.0 Losers
Google SERPs: Panda 4.0 Winners
Some sites that should be potentially on the Panda loser list have actually shown a positive development. This could be the “learning from mistakes” (also from others), as some of these candidates have (now) written their own content. The losers on the other hand, tend to show syndicated content or even duplicate content.
But this doesn’t mean that this is the end of the update. Google proofed in the past that they are able to perform improvements or rollbacks really fast. So we will see what will happen over the next weeks.
By the way, the Payday-Loan losers can be identified pretty easy -> URL completely removed from the index (it’s more like a link -based loss) or not (rather than Panda).