Web Analysts Match

This infographic, inspired by an analysis of how our solutions are used, gives an idea of a web analyst’s everyday life. It compares how French and German web analysts use our tools.

The differences are surprising at times, as they go beyond the framework of the web analyst role to reveal behaviours typical of our respective cultures and identities. See for yourself!

Info-Match-FR-DE_Final_EN

 

Bing Ads Geotargeting Features New and Improved

Bing Ads Geo-targeting Features New and Improved

Bing Ads announced updates to its geotargeting that include more visibility, control, and improved radius targeting.

1.  New/improved map control

new map features give advertisers a way to visualize where they are targeting on the map. “You can also add/remove targets from the map control.”

2.  New/improved radius targeting

Improved radius targeting is the second announcement in the release, and lets advertisers be more granular. “Previously, we only allowed predefined increments of 5, 10, 20 etc miles as the radius.” Now,  targeting allows for 1 mile to 500 miles or 1 kilometer to 800 kilometers.

3.  Location and radius targets in the same campaign/ad group

The third update combines the ability to use radius targeting with location targeting for the same campaign and ad group.

These enhancements are available in the latest version of Bing Ads Editor as well as V9 API.

You can get the latest version of BAE from the Bing Ads Editor download site and you can refer to the LocationTarget2 object of V9 API.

Google I/O on SEO Session

Google I/O on SEO Session in

Best practices and common mistakes in SEO   

Google I/O wasn’t all about wearable gadgets and mobile, it also covered some SEO topics. In fact, folks from the Google Webmaster team gave a presentation titled “Best Practice & Common Mistakes in SEO.”

Exploring the Impact of Multi-Screen Mixology

Exploring the Impact of Multi-Screen Mixology

Everyone is talking about multi-screen but no one is measuring it. Brand advertisers ask us daily if we can tell them how their multi-screen campaign will affect their reach and brand impact metrics

Check the Infographic extensive research to better understand where digital video is going.

Exploring the Impact of Multi-Screen Mixology