Search engine optimization adherence in the website relaunch/redesign process is a topic
We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items below to have a truly effective relaunch…at the time of pressing go. Some of these checklist items reflect technical SEO considerations for content visibility to search engines and users, items pertaining to on-page SEO, and also analytical tracking items you don’t want to overlook.
- Redirect Mapping – Ensure that the development team and content team are in a cohesive understanding of the intended new page naming conventions and URL structure.
- Exclusion Migration – While your new site is transitioning from a staging site to production, you may have placed proper exclusion efforts to rid search engine crawling in the staging area such as a full staging site robots.txt disallow or Meta Robots usage within individual page source code.
- On-Page SEO Transition – While your mind may be focused on your new design and how great the new site will look, don’t forget that optimized on-page elements need to transition into the new site, too. You must ensure that the title elements from the staging site will transition to the new site
- Internal Linking – A redesigned site close to launch can be rife with internal linking flaws. Before the site goes live you should do manual review of important links.
- Code Review – Review the code to ensure there are not any old CSS or JS server side referenced file requests that will not be used in the new site. You will want to make sure you retain Open Graph and Twitter Card tagging if you currently have this on the live site.
- Look and Feel (Compatibility) – You must ensure that your new design will provide the same experience for every user based on their browser and browser version.
- Analytical Considerations – The first consideration is tracking coverage. Ensure that every page features the same analytical tracking that the existing site has.