Google changes its search algorithm 500 times a year. Granted, the majority of these changes are relatively minor, but some of its larger updates can drastically affect search results, creating a ‘comply or die’ situation for businesses of all sizes around the globe.
Be sure to bookmark the Pea Soup Blog for all the latest info on Google’s Algorithm updates, as well as all the hottest SEO, digital marketing and social media news, views and reviews.
New research from Conductor offers interesting insight when it comes to the SEO salary landscape.
Charity Stebbins, Senior Content Strategist at Conductor, said some of their top findings included:
- 18% growth in number of SEO jobs in the top 20 cities (listed in the below infographic)
- Double digit salary growth across the board (average 17% growth. Marketing managers on the high end with 26% growth)
- A Shift in Top Cities: New York and San Francisco stayed in the top positions, while San Jose and Seattle moved up to the top 5 for the first time. Chicago rounded out the top 5.
- 11% growth in the Account Manager field
- Director of Marketing positions make over $104,000 on average
Check out some of their other finds below and in their blog post about the study:
4 Reasons SEO Jobs and SEO Salaries Are Rising
SEO jobs are up nearly 20% from three years ago, and the average SEO salary has doubled. Obviously, that’s great news for the SEO industry. But why is it growing at such a steep rate? Here’s four of the main contributing factors:
- Content marketing is booming; SEO, naturally, grows alongside it. After all, SEO is the craft of getting that content found on organic channels. You need both for a successful content strategy.
- Businesses are scrambling to fill in-house SEO talent gaps. We conducted a survey of enterprise SEOs in 2014, and those respondents reported that the #1 obstacle in the way of their SEO success was a lack of in-house SEO skills. The rise we see in SEO salaries reflects that pain point.
- SEO jobs themselves have become more complex. You’re not just paying your SEO for his or her technical skills anymore, the SEO role has evolved. They are business leaders, strategists, and an internal evangelists. They must master more robust SEO technology and manage bigger budgets. They’re also responsible for bringing in more revenue.
- Relying primarily on paid media strategies is a dying art. Take, for example, the recent research around growing ad blindness on Facebook — that’s just one of many indicators that consumers are getting better at blocking out ad strategies faster. More than ever, there’s no substitute for a strong presence on organic channels.
A few months ago, Google introduced ad customizers, a new AdWords tool that lets you show highly relevant text ads to your customers, in real-time, even when you have thousands of products, services, and promotions—all changing by the day.
In mid-December, Google released a video explaining the importance of ad customizers. Additionally, a widget was released directly within the ad interface to help advertisers easily set up countdowns
Learn how you can use ad customizers in AdWords to power your ads with real-time updates, count down to events, and dynamically insert product and price details.
Many of the ads served on the web never appear on a screen. But thanks to new advancements, we can now measure which digital ads were actually viewable—on screen.
A viewable impression occurs when at least 50 percent of an ad in view for more than one second, according to the IAB standard.
How To Spend Your Remarketing Budget Wisely: An Interview With Erin Sagin
At Pubcon 2014 in Las Vegas, the SEJ team had the opportunity to catch up Erin Sagin of Wordstream to talk about remarketing with PPC ads.
Loren Baker talks with Erin Sagin, Customer Success Manager at WordStream, during Pubcon in Las Vegas about PPC remarketing.
Erin answers these questions in the video below:
Wordstream have published some useful research for benchmarking paid search marketing at a high level. If you’re considering paid search it gives you an idea of the conversion rates you can expect when making the business case. Of course, a test will show you rates specific to your market and your site, but this gives an indication.
The Average Click Thru Rate on AdWords Varies For Search And Display
In any given industry, the click through rate of Google’s ads in Google Search were always higher than the click through rate on the Google Display Network. However, the average Google Display Network click through rate of any industry was still significantly higher than a Facebook ad.
The Average Cost Per Click on AdWords Revealed Conversion Opportunities
In our analysis we found a lot of industry verticals where Google’s Display Network had lower average cost per click and higher average conversion rates than Google Search ads. Yes, you heard that right. There are industries where Google Display Ads are being undervalued because they are cheaper and convert better than your bread and butter search ads.
We believe this might be due to the effectiveness of Google remarketing, and the trend may even increase once dynamic remarketing becomes more widely adopted!
This infographic is based on advertisers across industries using their AdWords performance grader over one billion dollars of spend.
Here’s a summary of the main findings taken
- Average conversion rate for the search network in Q3 2012: 5.63%
- Average conversion rate from the display network in Q3 2012: 4.68%
- The Travel industry has the lowest conversion rates
- Internet / Telecoms has the highest conversion rates across search & display.
- The display network (ads outside of Google on publisher sites useful for generating awareness) generates 5x the volume of impressions but 1/5 of the clicks compared to the search network (searches within Google and its partners).
- Clickthrough rates are not covered by this research, but Wordstream suggest an average 2% to 5% paid search clickthrough rate for competitive industries and a 5%+ click-through rate for non-competitive industries for top positions with brand terms higher.
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Posted in Business, Google, Web 3.0
Tagged conversion rates, Google AdWords, google statistics, google stats, Pay-Per-Click, Quality Score, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Web Marketing