Periodic Table of Google Analytics

The results of this work are three ways to visualize Google Analytics in an easy to understand manner: An interactive periodic table of Google Analytics hosted on (this page).

Periodic Table of Google Analytics

ABC’s of Google Analytics

Creative solutions are built from knowing the basics to the bone. Every so often, we like to go back to basics for our beginner readers and remind everyone else. Here’s a quick review and infographic of the “ABCs of Google Analytics”.

ABC of Google Analytics Infographic

Google Analytics Embed API Demos and Sample Code

 Google Analytics Embed API Demos and Sample Code

The Google Analytics Embed API is a JavaScript library that allows you to easily create and embed a dashboard on a third-party website in a matter of minutes. It gives you a set of pluggable components that can work together to build complex tools, making it both simple and powerful at the same time

Google Analytics Embed API Demos and Sample Code

1. Basic Dashboard

This is a simple dashboard with a timeline chart and a view selector. Choose a different view and the chart will automatically update.

2. Multiple Views

Displaying data from multiple views side-by-side is not currently possible on the Google Analytics website. This demo shows how easy it is to do this with the Embed API.

3. Using Custom Components

The Embed API allows you to create your own components. The datepicker components used in this example show how you can easily display data from multiple date ranges side by side.

4. Interactive Charts

This demo shows how you can build an interactive dashboard that allows you click around and explore your data. Follow the insructions on the page to see how it works.

5. Third-Party Visualizations

The Embed API gives you direct access to most of the native Google Analytics APIs. This allows you to access your raw data and integrate it with third-party visualization libraries.

6. Pure HTML Dashboards

With Web Components and libraries like Polymer.js you can easily build dashboards with no JavaScript at all. View the source to see how easy it can be to build a dashboad with no JavaScript at all!


Google Analytics Platform Principles Certificate

The Google Analytics Platform Principles course is now OPEN! If you haven’t checked it out yet, you should visit the Google Academy page. If this is your first experience with Google Analytics academy courses, you’re missing out! They’re excellent, in-depth tutorials to teach you everything you need to know about Google Analytics.

To see some details about what these courses are all about, read here to learn more about the Digital Analytics Fundamentals course.

This brand new Google Analytics Platform Principles course was, as always, informative and well-thought out. At the end of the course, there’s a final assessment to test your new knowledge and get an online certificate with your name on it.

Google Analytics Platform Principles - Certificate

Upgrade to Google Universal Analytics

If you’ve been regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade.

The upgrade involves a new tool that will be available “in the coming weeks” in the admin section of all Google Analytics accounts.

You can upgrade your classic Google Analytics properties into Universal Analytics properties by following these two steps:

Step 1: Transfer your property from Classic to Universal Analytics.

Step 2: Re-tag with a version of the Universal Analytics tracking code.

Universal Analytics Auto-Transfer

Our goal is to enable Universal Analytics for all Google Analytics properties. Soon all Google Analytics updates and new features will be built on top of the Universal Analytics infrastructure.

Benefits of Upgrading to Universal Analytics

Universal Analytics gives you access to improved data processing, new collection methods, and more analysis tools. When you complete the entire upgrade process, you get access to the following benefits:

Get the new and more flexible data collection methods that let you track any digital device.

Universal Analytics introduces three new data collection methods, so you can tailor your implementation to meet your specific needs. Use the analytics.js JavaScript library for websites, the Mobile SDKs v2.x and higher for Android and iOS, and the Measurement Protocol for other digital devices, like game consoles and information kiosks.

All of the new collection methods are developer-friendly, so you can implement and customize your tracking code more easily. Cross domain tracking for websites is dramatically simpler and more accurate.

Use simplified and more accessible configuration options.

Universal Analytics gives you more configuration options in your Google Analytics account, so you don’t have to adjust your tracking code to make modifications.

Create custom dimensions & custom metrics to collect data that’s unique to your business.

Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create and define them yourself. They’re powerful tools you can use to collect and segment data that Google Analytics doesn’t automatically track, like product details, levels in games, or authors of content pages.

Ready to upgrade? Get started using the Universal Analytics Upgrade Guide.

Digital Analytics Fundamentals Certificate

Google provides Analytics Academy, a free online learning platform that offers comprehensive training in Google Analytics and data analysis.

Today I took three-week course for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Digital Analytics Fundamentals Certificate Course:

  • An overview of today’s digital measurement landscape
  • Guidance on how to build an effective measurement plan
  • Best practices for collecting actionable data
  • Descriptions of key digital measurement concepts, terminology and analysis techniques
  • Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance

I got my course completion certificate

Digital Analytics Fundamentals Certificate


Be sure to save or print your certificate by October 30, 2013, since the certificate won’t be available once the course closes