Google provides Analytics Academy, a free online learning platform that offers comprehensive training in Google Analytics and data analysis.
Today I took three-week course for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.
Digital Analytics Fundamentals Certificate Course:
- An overview of today’s digital measurement landscape
- Guidance on how to build an effective measurement plan
- Best practices for collecting actionable data
- Descriptions of key digital measurement concepts, terminology and analysis techniques
- Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance
I got my course completion certificate
Be sure to save or print your certificate by October 30, 2013, since the certificate won’t be available once the course closes