If you’ve been regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade.
The upgrade involves a new tool that will be available “in the coming weeks” in the admin section of all Google Analytics accounts.
Step 1: Transfer your property from Classic to Universal Analytics.
Step 2: Re-tag with a version of the Universal Analytics tracking code.
Universal Analytics Auto-Transfer
Our goal is to enable Universal Analytics for all Google Analytics properties. Soon all Google Analytics updates and new features will be built on top of the Universal Analytics infrastructure.
Benefits of Upgrading to Universal Analytics
Universal Analytics gives you access to improved data processing, new collection methods, and more analysis tools. When you complete the entire upgrade process, you get access to the following benefits:
Get the new and more flexible data collection methods that let you track any digital device.
All of the new collection methods are developer-friendly, so you can implement and customize your tracking code more easily. Cross domain tracking for websites is dramatically simpler and more accurate.
Use simplified and more accessible configuration options.
Create custom dimensions & custom metrics to collect data that’s unique to your business.
Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create and define them yourself. They’re powerful tools you can use to collect and segment data that Google Analytics doesn’t automatically track, like product details, levels in games, or authors of content pages.
Ready to upgrade? Get started using the Universal Analytics Upgrade Guide.