The History of Google Algorithm Updates

Google changes its search algorithm 500 times a year. Granted, the majority of these changes are relatively minor, but some of its larger updates can drastically affect search results, creating a ‘comply or die’ situation for businesses of all sizes around the globe.

The History of Google Algorithm Updates

Be sure to bookmark the Pea Soup Blog for all the latest info on Google’s Algorithm updates, as well as all the hottest SEO, digital marketing and social media news, views and reviews.

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Wrangle Your Site Categories And Product Types With Content Grouping

Google announced the launch of a new feature called Content Grouping to help users analyze performance of product and content categories.

If you’ve been using Advanced Segments to aggregate products or types of content, Google says Content Grouping will be an easier and more helpful way to look at aggregated aggregated data.

Content Grouping allows sites to group their pages through tracking code, a UI-based rules editor, and/or UI-based extraction rules. Once implemented, Content Groupings become a dimension of the content reports and allow users to visualize their data based on each group in addition to the other primary dimensions.

Content Grouping lets you group content into a logical structure that reflects how you think about your site. You can view aggregated metrics by group name, and then drill in to individual URLs, page titles, or screen names.

Watch the below video to learn more:

Upcoming SEO Changes At PubCon

Upcoming SEO Changes At PubCon

 

  • Black Hat Hacking will be a core topic Google’s web spam team will focus on. They hope to go after the hard core hacking tactics and reduce that impact on the search results.
  • Child pornography will be blocked significantly in all countries, not just the US.
  • Toolbar PageRank may or may not be fixed. The “pipeline” to export the quarterly data broke and Google has no immediate plans to fix it.
  • Mobile is going to be a key area in 2014, so pay attention to it.
  • Autocomplete, look to add requestAutocomplete to your forms.
  • Top Ad Heavy Algo will get refreshed in a big way, see the previous update over here.
  • Authorship 15% Reduction – Google is going to get picky on who they show authorship rich snippets for. So don’t be surprised if yours goes away, look for ways to make yourself more authoritative. This includes rich snippets for your site…
  • Better At JavaScript so don’t be surprised to find out what Google gets into.

 

Google+ Drives A Fraction Of The Referral Traffic

Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are.

According to Shareaholic, Google+ has consistently driven less than one-tenth of one percent (> 0.1%) of all referral traffic to its publishers over the past year. LinkedIn hasn’t driven much more traffic than Google+; it’s been higher than Google+ over the past year, but is also less than a tenth of a percent of overall referrals.

Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter

1) Facebook, Pinterest and Twitter are dominating. These three social media power players collectively accounted for 15.22% of overall traffic last month. Given their community and share-friendly nature, it’s no surprise that they top the list in traffic referrals and have grown more than 54% each in share of overall visits. Facebook grew 58.81%, Pinterest by 66.52% and Twitter 54.12%. Pinterest’s growth is especially interesting now that the company is flirting with paid advertising.

2) StumbleUpon and Reddit referrals are declining. The now profitable discovery engine StumbleUpon made its first acquisition last month swooping up 5by, yet their share of traffic driven to online publishers declined 27.47%. Reddit, theeffortlessly odd social news site, experienced a 35.16% decline in their respective share of referrals (comparing September of last year to the same month this year).

3) YouTube and LinkedIn are gaining share. Although YouTube and LinkedIn aren’t topping the leaderboard (yet), they’re growing fast. Their share of overall traffic to publishers increased 52.86% and 34.51% respectively. Everyone loves YouTube (and probably spends more time on it than they should). That’s simple. LinkedIn’s growth can partly be attributed to the popularity of the Influencers program and itsdisruptive media model.

4) Google+ isn’t yet competitive. Although Google+ referred a fair number of visits to online publishers last month (0.04% is a substantial number when we’re looking at a data set of hundreds of millions of visits), it is hardly a leading referral source. Google+ is consistently dwarfed by the competing social media sites. The Daily Muse (via Mashable) notes that there is a lot of conflicting data relating to Google+’s relevance as a social media platform. Our data suggests it probably shouldn’t be a top priority for digital marketers, but — of course — that can change at any moment. (Note: At the same time, we’re not saying marketers should exclude it from their marketing mix entirely).

Google’s New Structured Data Dashboard Beta

Google opened up invite requests to join a beta of the structure data dashboard. if you did sign up, you can see if you have access to the new Webmaster Tools structured data error reports by going to the “Optimization” section and checking within the “Structured Data” section.

The new dashboard will show webmasters more errors and reporting based on their schema, rich snippet and structured data implemented on a website.

To sign up, you can do so at over here