70% of Consumers Researching Cars Turn to Search Engines

Kenshoo recently released an “industry spotlight” report and infographic highlighting key digital marketing trends for the sector.

Some key takeaways showed it takes higher levels of search spend to sell cars, according to the report. And, Kenshoo forecast ad spend would rise 143 percent by 2018 from 2012.

As featured in Kenshoo’s most recent infographic, Kenshoo Industry Spotlight: Automotive, search is the #1 resource used by today’s “digital driver”, per Google.

For more details, here is the full infographic:Industry Spotlight_Automotive

Google Debuts AdWords Consumer Ratings Annotations

Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads.

a new format for search ads that provides detailed consumer opinion data. Consumer ratings annotations highlight one or more strongly rated aspects of your business as part of your ad. For example, if you’re an insurance company, this annotation may be focused on claims handling. If you’re an airline, it may highlight your rewards program.

Testing with our beta advertisers has shown that consumer ratings annotations can increase click-through rates (CTR) by 10% on average. Many advertisers have already seen the positive impact of this format. Brian Borkowski, Director of Digital Marketing at Farmers Insurance Group, says, “Consumer ratings annotations help us stand out from competitors and attract new customers. When we looked at our ads that displayed these ratings, we saw an increase in CTR, which speaks to the awareness, trust and impact from this format.”

Consumer Ratings Annotations will start rolling out for several hundred advertisers in the U.S., UK and Canada over the next few days. Interested advertisers can contact Google to request consideration for inclusion.

Google Analytics Platform Principles Certificate

The Google Analytics Platform Principles course is now OPEN! If you haven’t checked it out yet, you should visit the Google Academy page. If this is your first experience with Google Analytics academy courses, you’re missing out! They’re excellent, in-depth tutorials to teach you everything you need to know about Google Analytics.

To see some details about what these courses are all about, read here to learn more about the Digital Analytics Fundamentals course.

This brand new Google Analytics Platform Principles course was, as always, informative and well-thought out. At the end of the course, there’s a final assessment to test your new knowledge and get an online certificate with your name on it.

Google Analytics Platform Principles - Certificate

Email Client Market Share Infographic

B2B marketers would have added different versions of Lotus Notes and Blackberry with Gmail becoming more important through time amongst professionals.

In 2014 this is radically different – you also need to think really seriously about how emails will render on different mobile platforms.

This 2014 infographic has the data published from their clients for the whole of 2013 – it’s from the excellent Litmus Email Client Market Share blog which you should check out for the latest month-by-month figures if you need them.

Email Client Market Share Infographic

Google Play Store Infested With Porn Apps

Google Play Store Infested With Porn Apps

Google always stats its policy to ban Porn from its entities but there are only few results has been done till recently. Lemme take you to the Google Play Store where the PORN APPS are easily available to public without logged in by any user.

Google doesn’t make dev people running out of ideas: as they create the apps like this (https://play.google.com/store/apps) and more of this. Instead of restricting them, verifying the age of the user in order to view hot images, videos Google is not taking any action publicly but making the user to return back.

Google Play Store Infested With Porn Apps

As everybody knows that Android is a Open Platform where it’s freely Available to app developers where they can develop & distribute them across the world. Anyhow Google has a developer program which restrict the content that contains Adult Terms, Nudity, and Sex Facts & Explicit Material publicly

In most cases they take action if they cross certain limit of complaints but 90% of cases would be left unattended stating as prank from the developer for that app

However these apps are nothing more in front of porn websites as they don’t require permission when downloading because the is simply used to lure users for more downloads as there is no AGE restrictions for downloading them

These apps can be easily found (with or without logged) on Google play through certain searched in the manner you do as Internet search

The Indian Government has taken certain steps by blocking obscene & porn websites but they are unable to block them on mobile! Now it’s planning to block the reported porn & adult content available in Android OS as applications

More than half of the 150 million Indian Internet users access web via phones, porn accounts are at least 30% of web traffic. With increasing the usage of smart phones its makes easy to access the porn apps than its makes easier to access the adult content.

Symantec initially discovered the fraudulent apps in late January, watching the number grow as different developers launched new ones, while others were removed from the Google Play store.

http://www.symantec.com/connect/blogs/japanese-one-click-fraud-campaign-comes-google-play

Unruly Top 10 Christmas Video Ads

Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet’s “Christmas Miracle” ad, a video that went viral early on during the holiday season.

WestJet video ad has generated 34.4 million views and more than two million shares.

WestJet Christmas Miracle: real-time giving – 34,842,365Views

John Lewis Christmas Advert 2013 – The Bear & The Hare- 12,027,831 Views

Grumpy Cat Stars in “Hard To Be a Cat at Christmas” Music Video – 2,525,114 Views

Three – Pay As You Go at Christmas. Still seriously serious – Pug 3 – 61,587 Views

Other brands to make Unruly’s top ten Christmas video ads of 2013 included KFC, French pay television company CANAL+ and supermarket chain Sainsbury’s.