Creative solutions are built from knowing the basics to the bone. Every so often, we like to go back to basics for our beginner readers and remind everyone else. Here’s a quick review and infographic of the “ABCs of Google Analytics”.
LinkedIn announced today that it is giving users more control over their data on the network.
The most interesting new feature is the ability for users to export personal data, including the ads they have clicked and the targeting criteria LinkedIn uses to show people ads.
Here’s the full list of what you’ll get within 72 hours of requesting your LinkedIn data:
- Registration information
- Login history including IP records
- Email address history and statuses
- Account history including account closures and reopens
- Name information including the current name on your account and any previous name changes
- A list of your 1st degree connections
- Photos that have been uploaded to your account
- Endorsements you’ve received
- List of skills on your profile
- Recommendations given and received
- Group contribution
- Your search history
- Content you’ve posted, shared, liked, or commented on
- Mobile apps you’ve installed
- Ads you’ve clicked on
- The targeting criteria LinkedIn uses to show you ads
Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords.
A few key updates include:
Auto-tagging. We know it takes time and effort to manually tag the destination URLs for your ads. Now, Bing Ads handles it for you, providing more accurate reporting, and reducing time spent on managing campaigns.
Online insertion orders. We believe this feature will make life simpler. No need to fax or email insertion orders – you can do it online through Bing Ads or the Bing Ads API. This will offer ease in your ability to track budgets and manage account payments.
A new performance indicator. We know that sometimes you wonder why one ad is doing great while another isn’t. Coming soon, our new Top Mover feature is a diagnostic tool that quickly analyzes ad performance, allowing you make better campaign decisions
Improved UI. Starting next week, you will start to see Bing Ads in a different way. With simpler navigation and a new look, Bing Ads will become easier to use and enable you to save time by improving work flow.
Bing Ads Geo-targeting Features New and Improved
Bing Ads announced updates to its geotargeting that include more visibility, control, and improved radius targeting.
1. New/improved map control
new map features give advertisers a way to visualize where they are targeting on the map. “You can also add/remove targets from the map control.”
2. New/improved radius targeting
Improved radius targeting is the second announcement in the release, and lets advertisers be more granular. “Previously, we only allowed predefined increments of 5, 10, 20 etc miles as the radius.” Now, targeting allows for 1 mile to 500 miles or 1 kilometer to 800 kilometers.
3. Location and radius targets in the same campaign/ad group
The third update combines the ability to use radius targeting with location targeting for the same campaign and ad group.
These enhancements are available in the latest version of Bing Ads Editor as well as V9 API.
Google AdWords Auction Insights
Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in which ads appear.
Varian’s Ad Rank formula visual now includes “Format Impact”. Varian walks through the factors that go into Ad Rank, how it is calculated and ways advertisers can raise their Ad Rank.
Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value. He also provides insight into the key components of ad rank: bid, quality and formats, and the way all of this works together to determine your ad’s position and cost.
The Beginner’s Guide to Social Media
Welcome to The Beginner’s Guide to Social Media! Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that social media is a far more complex field than it first seems.