Boston Red Sox vs. New York Yankees YouTube Wars

Boston Red Sox vs. New York Yankees YouTube Wars!

Baseball has always been known as “America’s Pastime” (although now second to the NFL in popularity, according to the Harris Poll). But no two American teams in any sport have a more storied rivalry and are bigger sports brands than the Boston Red Sox, who won last year’s World Series, and the New York Yankees, who have won it more than any other team.

Neither team is leading in the American League standings this year, but what about on YouTube? Which team has more YouTube fans, and which team’s fans are more supportive?

Yankees vs Red Sox: User-generated Content on YouTube

YouTube presents an interesting playing field for a big brand like MLB, aka Major League Baseball. Unlike the NBA, MLB is relentless about culling its copyrighted videos from YouTube when posted by fans.

All this means that the baseball-related user-generated content on YouTube will have a higher likelihood of being original videos created by fans, rather than highlights or clips of games taken directly from television, as we might expect to see from the NBA.

YouTube Wars: Boston Red Sox vs. New York Yankees

So we looked into the YouTube footprint of both teams, and discovered that from a fan-created, earned-media perspective, they are almost tied. Please note that our calling attention to the deep analytics in the Octoly system may result in some of these Yankee or Red Sox videos being taken down, so the totals may change by the time you read this.

We found that the Yankees have 13,700 fans making videos about them on YouTube, edging out 12,400 creators on the Red Sox side. The Yankees fans also made more videos, 31,900 to 25,700.

YouTube Wars: Boston Red Sox vs. New York Yankees

 

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Google I/O on SEO Session

Google I/O on SEO Session in

Best practices and common mistakes in SEO   

Google I/O wasn’t all about wearable gadgets and mobile, it also covered some SEO topics. In fact, folks from the Google Webmaster team gave a presentation titled “Best Practice & Common Mistakes in SEO.”

Google Partners Can Now Get Video Ad Certification

Google announced that the new Video Advertising advanced certification is now available to members of Google Partners in the United States – and coming soon to other countries. 

The gist of this is that partners can be recognized for expertise specifically in video ads on YouTube and the Google Display Network. This will help them get that message across to their clients.

Ad Words certified members of Google Partners in the U.S. can take the Video Advertising exam to earn advanced certification. Preparation for the video exam includes study guides on video advertising, creating ads and campaigns, and measuring and optimizing performance.

To learn more about this advanced certification, please visit the Partners Help Center.

This new exam verifies a partners knowledge of both basic and advanced Google Display and YouTube network concepts. To take the advanced video exam you first have to pass the initial Ad Words certification that covers the fundamentals of online advertising and campaign management.

Once you overcome the initial Ad Words exam you can then take the video advertising exam which comes with a printable HTML version of the certification available in your Google Partners my profile page. 

What are your thoughts on Google’s new advanced certification? 

Unruly Top 10 Christmas Video Ads

Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet’s “Christmas Miracle” ad, a video that went viral early on during the holiday season.

WestJet video ad has generated 34.4 million views and more than two million shares.

WestJet Christmas Miracle: real-time giving – 34,842,365Views

John Lewis Christmas Advert 2013 – The Bear & The Hare- 12,027,831 Views

Grumpy Cat Stars in “Hard To Be a Cat at Christmas” Music Video – 2,525,114 Views

Three – Pay As You Go at Christmas. Still seriously serious – Pug 3 – 61,587 Views

Other brands to make Unruly’s top ten Christmas video ads of 2013 included KFC, French pay television company CANAL+ and supermarket chain Sainsbury’s.

Mobile Video Primetime

One Quarter Of Tablet Video Views Happen In Primetime, CTR On Pre-Roll Ads Higher On Mobile Devices!

Tubemogul, the programmatic video ad buying platform, issued its latest quarterly report on mobile video viewing habits and found tablet users adopting the traditional primetime viewing habits of TV viewers.

During the second quarter of 2013, TubeMogul collected data on mobile in-app pre-roll ads bought programmatically, pinpointing the best days and times for marketers to target viewers.

Mobile devices are ubiquitous they are in every purse or pocket, are seldom left behind when away from home and are usually the best way to contact someone. They are the most personal devices we own. Consumers’ constant connection to their mobile devices offers marketers a unique opportunity to deliver hyper-relevant information based on content, demographics, even  location, in ways not possible on  non-mobile devices.

Mobile Video Primetime

Key Findings

– Primetime is Tablet Time. Tablet viewing peaks in the evening, with primetime hours (8 p.m. to midnight) representing 25.7% of total views. iPad viewing peaks at 10 p.m., slightly later than viewing on Android tablets.

– The Android Phablet Effect. While iPhone viewership tends to decline during primetime, 33.9% of all views on Android phones take place between 8 p.m. and midnight.

– Mobile Video Viewing Peaks Late in the Week. Half (49.0%) of mobile video ads are watched between Thursday and Saturday. Weekends see the highest completion rates.

– Click Through Rates Higher on Mobile than Non-Mobile. Click rates are higher on mobile than non-mobile devices, at 4.9% versus 0.6%.