The Beginner’s Guide to Social Media

The Beginner’s Guide to Social Media

Welcome to The Beginner’s Guide to Social Media! Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be.

Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that social media is a far more complex field than it first seems.


Head on over to and check out The Beginners Guide to Social Media. Would love to hear any feedback you have as well.


Pinterest’s Promoted Pins Move Into Next Phase

After more than four years of operation, Pinterest has finally decided it’s time to make some money.

Pinterest announced today that, while still in testing phase, brands are now paying for Promoted Pins. The dozen or so brands included in the paid test include ABC Family, Banana Republic,, Kraft, Old Navy and Target.

Pinterest’s Promoted Pins Move Into Paid Test Phase

Promoted Pins appear in category and search results on and its mobile apps. The sponsored pins are native-style ads that look similar to organic pins, with the exception of a brand name, logo and a “Promoted Pin” label.

While pricing hasn’t been divulged, in March, AdAge reported that Pinterest was pitching commitments of $1 and $2 million, and aiming for CPMs between $30 and $40.

Pinterest first paid test, in the U.S. only, is with a small group of brands from different industries, including:

  • ABC Family
  • Banana Republic
  • Gap
  • General Mills
  • Kraft
  • lululemon athletica
  • Nestle – Purina, Dreyer’s/Edy’s Ice Cream, Nespresso
  • Old Navy
  • Target
  • Walt Disney Parks and Resorts
  • Ziploc®

With a substantial audience in place, Pinterest is asking for major commitments from prospective advertisers: between $1 million and $2 million per campaign, according to AdAge. That puts Pinterest’s CPMs (cost per thousand views) at between $30 to $40 — an aggressive price point compared to standard web advertising, or even other social ads. Pinterest declined to comment on its pricing.

Social advertising is becoming an increasingly large part of the overall amount brands spend on advertising each year, climbing 46.2% last year to reach $4.56 billion total, according to eMarketer. Facebook commands a massive 72.4% chunk of that sum, while Twitter has roughly a 9.2% share.

Companies to Shell Out $1 Million for Facebook Ads

More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest.

Premium Video Ads are designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past. If people tap the video, it will expand into a full-screen view and sound will start. People can expect to begin seeing these new ads over the next few months.

Premium Video Ads are bought and measured in a way that’s similar to how advertisers already buy and measure ads on TV. The ads are bought based on Targeted Gross Rating Points to reach a specific audience over a short period of time. Delivery is measured by an independent third party, Nielsen Online Campaign Ratings (OCR), and advertisers only pay based on what Nielsen OCR measures.

With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences. We’ll roll out Premium Video Ads slowly and monitor how people interact with them.

Companies to Shell Out $1 Million for Facebook Ads

Introducing Facebook’s Audience Network

Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook’s ad targeting data to third party mobile apps — and becomes an immediate rival to the Google Display Network for mobile.

Get all the power of Facebook advertising in your app. With the Audience Network, you’ll show your audience ads they want to see, from the brands they care about, in the format that’s right for your app. Apply at!

Facebook’s Audience Network allows you to monetize your iOS and Android apps with Facebook ads. After integrating our SDK, advertisers can use the over 50 targeting options on Facebook to find their audience inside your app.

Follow this guide to set up the Audience Network in your app:

Currently iOS and Android are supported. There are also a number of available ad formats:

Ads for iOS

Ads for Android

Apply for Beta

You will need to apply for the beta before you begin implementation. We’ll make sure to get back to you as soon as we can about the status of your application.

5 Step Setup Guide

Add our SDK and create your ad placements. Follow this guide to get started.

The Periodic Table of Content Marketing

How to use the Periodic Table of Content Marketing

If you click the image a large screenshot should appear. I hope it is all reasonably self-explanatory.

There are eight areas

  • Strategy
  • Format
  • Content Type
  • Platform
  • Metrics
  • Goals
  • Sharing Triggers
  • Checklist

The Periodic Table of Content Marketing, by Chris Lake.

The Periodic Table of Content Marketing

Using Content Marketing Strategies in B2B Emails

With 191.4 billion emails sent daily around the world, grabbing your customers’ attention with your message can be a shot in the dark. One of the most effective strategies emerging in global marketing is to use content marketing for your newsletters.

What content forms will work best in your emails?

Marketers use different forms of content to engage their prospects and customers:

  1. Customer testimonials are rated #1 most effective content marketing technique. Testimonials give customers an independent outsider’s point of view on your products and services.
  2. Case studies are considered effective by 88% of marketers. They help your audience visualize how they themselves can benefit from your services.
  3. Videos can help online shoppers make buying decisions, according to 96% of consumers.
  4. Whitepapers are still considered an advanced way to communicate with your audience. But they’re a great and appreciated way to share your expertise and knowledge. They also improve your position as an industry thought leader.
  5. Infographics. People love them. And they can be a perfect way to present a lot of dull stats in an attractive, digestible format.

These are all great types of content marketing you can use. But the real key to creating successful content is to understand your customers, their needs, and routines. When you’ve got that, you can create content that really helps solve their problems

Using Content Marketing Strategies in B2B Emails #Infographic

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