Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords.
A few key updates include:
Auto-tagging. We know it takes time and effort to manually tag the destination URLs for your ads. Now, Bing Ads handles it for you, providing more accurate reporting, and reducing time spent on managing campaigns.
Online insertion orders. We believe this feature will make life simpler. No need to fax or email insertion orders – you can do it online through Bing Ads or the Bing Ads API. This will offer ease in your ability to track budgets and manage account payments.
A new performance indicator. We know that sometimes you wonder why one ad is doing great while another isn’t. Coming soon, our new Top Mover feature is a diagnostic tool that quickly analyzes ad performance, allowing you make better campaign decisions
Improved UI. Starting next week, you will start to see Bing Ads in a different way. With simpler navigation and a new look, Bing Ads will become easier to use and enable you to save time by improving work flow.