Bing Ads Geotargeting Features New and Improved


Bing Ads Geo-targeting Features New and Improved

Bing Ads announced updates to its geotargeting that include more visibility, control, and improved radius targeting.

1.  New/improved map control

new map features give advertisers a way to visualize where they are targeting on the map. “You can also add/remove targets from the map control.”

2.  New/improved radius targeting

Improved radius targeting is the second announcement in the release, and lets advertisers be more granular. “Previously, we only allowed predefined increments of 5, 10, 20 etc miles as the radius.” Now,  targeting allows for 1 mile to 500 miles or 1 kilometer to 800 kilometers.

3.  Location and radius targets in the same campaign/ad group

The third update combines the ability to use radius targeting with location targeting for the same campaign and ad group.

These enhancements are available in the latest version of Bing Ads Editor as well as V9 API.

You can get the latest version of BAE from the Bing Ads Editor download site and you can refer to the LocationTarget2 object of V9 API.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s