Bing Ads Geo-targeting Features New and Improved
Bing Ads announced updates to its geotargeting that include more visibility, control, and improved radius targeting.
1. New/improved map control
new map features give advertisers a way to visualize where they are targeting on the map. “You can also add/remove targets from the map control.”
2. New/improved radius targeting
Improved radius targeting is the second announcement in the release, and lets advertisers be more granular. “Previously, we only allowed predefined increments of 5, 10, 20 etc miles as the radius.” Now, targeting allows for 1 mile to 500 miles or 1 kilometer to 800 kilometers.
3. Location and radius targets in the same campaign/ad group
The third update combines the ability to use radius targeting with location targeting for the same campaign and ad group.
These enhancements are available in the latest version of Bing Ads Editor as well as V9 API.