Kenshoo recently released an “industry spotlight” report and infographic highlighting key digital marketing trends for the sector.
Some key takeaways showed it takes higher levels of search spend to sell cars, according to the report. And, Kenshoo forecast ad spend would rise 143 percent by 2018 from 2012.
As featured in Kenshoo’s most recent infographic, Kenshoo Industry Spotlight: Automotive, search is the #1 resource used by today’s “digital driver”, per Google.
For more details, here is the full infographic: