Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones.
By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US.
Smartphone penetration grew from 56 percent at the start of 2013 to nearly two-thirds (65%) of U.S. mobile subscribers by October 2013, and a majority of subscribers used Android (52%) or iOS (41%) smartphones.
Among the top 10 apps, Instagram was up 66 percent in terms of unique users, making it the fastest growing app over the past year.
TOP 10 U.S. WEB BRANDS FOR 2013
|Rank||Web Brand||Avg Unique Audience||YoY % Change|
|7||AOL Media Network||81,037,000||-7%|
|10||Ask Search Network||64,249,000||-18%|
|Data from January 2013 – October 2013 (Total). Ranked on average monthly unique audience.
Read as: During 2013, 164.8 million unique U.S. people, on average, visited Google each month.
TOP 10 U.S. ONLINE VIDEO BRANDS OF 2013
|Rank||Site||Avg Unique Viewers||YoY % Change|
|4||AOL Media Network||26,448,000||5%|
|6||The CollegeHumor Network||18,351,000||-6%|
|9||ESPN Digital Network||12,644,000||4%|
|Data from January – October 2013 (Total). Ranked on average monthly unique viewers.
Read as: During 2013, 128 million unique U.S. people, on average, streamed video from YouTube each month.
TOP SMARTPHONE APPS OF 2013
|Rank||App||Avg Unique Users||YoY % Change|
|Data from January – October 2013, among smartphone owners 18+ (iOS and Android only). Ranked by average monthly unique users.
Read as: During 2013 103 million smartphone owners used the Google Search app on average each month.