YouTube Keyword Tool Is Good For Link Building

Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be.

Quick Guide For Example Plan

  1. Type a general search into the YouTube keyword tool.
  2. Look for longer-tailed phrases with “not enough data” listed.
  3. Check those phrases in Google and look for the ones with the least amount of results returned.
  4. Check those phrases in YouTube. (Yes, you can just skip Step 3 and go straight here, but I like to do the Google bit. Call me crazy.)
  5. Look at the dates and views to help you determine whether there’s a need for new content surrounding the phrase.
  6. If you find that trifecta of “old + many views + low results,” try creating something with it.

YouTube Keyword Tool


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