A typical small business advertiser spends $1,200 per month on PPC, but wastes 25 percent of that spend, on average. That’s according to a new analysis of 500 small and medium business Google AdWords accounts.
WordStream, who conducted the study, found a number of reasons for this missed opportunity and wasted spend by small advertisers in PPC.
- Keywords that have nothing to do with their business (due to poor keyword selection).
- Clicks that occur outside their target market.
- Suboptimal ad relevancy and quality score.
- Lack of time and/or expertise to optimize for best PPC performance.
The State of Small Business PPC: Top 5 Areas You Need to Renovate!