Are You Wasting 25% Of Your PPC Budget?


A typical small business advertiser spends $1,200 per month on PPC, but wastes 25 percent of that spend, on average. That’s according to a new analysis of 500 small and medium business Google AdWords accounts.

WordStream, who conducted the study, found a number of reasons for this missed opportunity and wasted spend by small advertisers in PPC.

  • Keywords that have nothing to do with their business (due to poor keyword selection).
  • Clicks that occur outside their target market.
  • Suboptimal ad relevancy and quality score.
  • Lack of time and/or expertise to optimize for best PPC performance.

The State of Small Business PPC: Top 5 Areas You Need to Renovate!

Are You Wasting 25% Of Your PPC Budget?

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