Google launches Analytics Academy

Google launches Analytics Academy, offering free community-based video courses about digital analytics!

Google today launched a new hub called Analytics Academy, a new hub for digital marketers and analysts to stay up-to-date. The site features free community-based video courses about digital analytics and Google Analytics.

Digital Analytics Fundamentals

This three-week course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Course highlights include:

  • An overview of today’s digital measurement landscape
  • Guidance on how to build an effective measurement plan
  • Best practices for collecting actionable data
  • Descriptions of key digital measurement concepts, terminology and analysis techniques
  • Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance

Sign up today and improve your digital analytics skills. Visit the course homepage to learn more and register now to become a part of this new and exciting Google Analytics learning community!


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