Google Analytics New Features & Summit 2013 Livestream


Google Analytics team members and Google thought leaders share a glimpse into the future of Analytics and our users and partners have the opportunity to network and share ideas.

Google Analytics New Features & Summit 2013 Livestream

Google Play integration with Mobile App Analytics

Since launch, the insights provided by Google Analytics for Mobile Apps are already helping hundreds of thousands of app developers and marketers create more successful Android and iOS apps and experiences by measuring metrics at all stages: acquisition, behavior and conversions.

Unified Segments – segmentation that’s better, faster, smarter

Google recently re-imagined segmentation to make it even easier for new Analytics users, yet also more powerful for seasoned analysts and marketers. Updates include user segmentation, cohort analysis, sequence segments, segment templates and a fully refreshed UI.

ABCs (Acquisition, Behaviors & Conversions) – revamping traffic sources to be more intuitive

Acquisition in Google Analytics contains some of the most popular reports in our product and are accessed daily by active users. That’s why Google has been thinking about how to evolve these reports to better present your key metrics in intuitive groups while improving channel flexibility.

The new Acquisition reports in Google Analytics to provide a window on your users’ Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their conversion patterns. They will replace the ‘Traffic’ Sources’ section on the left hand navigation

Audience Reporting – get a deeper understanding of your users

One of the biggest challenges for online marketers is the lack of information about the people visiting their properties and buying their products.

Audience Reporting – get a deeper understanding of your users

One of the biggest challenges for online marketers is the lack of information about the people visiting their properties and buying their products.

Google Tag Manager: Auto-event tracking – no more custom-code needed

Tracking events on the page has been a major pain point, both for those that use Google Tag Manager and those that don’t. Until now, if you wanted to tell Google Analytics that a user has clicked a button or submitted a form, you’d need to add custom JavaScript to the page.

October 1st, Auto-Event Tracking lets Google Tag Manager users listen for events on the page without adding any custom code, and then fire data to Google Analytics or other tags. This lets you deploy and iterate your measurement campaigns faster.

APIs For Enterprise

Large companies have unique needs; they have many websites and many users. In the past, it could take many hours to setup Google Analytics.

GA Premium SLA Expansion for Google Tag Manager

All data collection on your site requires tagging, so being able to rely on Google Tag Manager is absolutely critical to Google Analytics customers.

In case you missed anything of Google Analytics Live Streaming!

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