Facebook Tests Auto-Play News Feed Videos
Facebook says it’s starting to test auto-playing videos in user News Feeds. But most brands, advertisers and marketers will have to wait for their videos to get this treatment.
The test is rolling out on mobile devices over the next few weeks. Videos will auto-play as the user scrolls through the News Feed — but they’ll play silently. Clicking on the video turns the audio on and switches the video to a full-screen view.
Frequently Asked Questions
Q. Which videos start playing in News Feed?
A. At this time, videos start playing from:
- Individuals (personal Facebook accounts or verified Pages)
- Pages of musicians and bands
Q. When do videos play with sound?
A. Videos only play with sound after you click on them.
Q. Will videos from advertisers start playing when I see them in News Feed?
A. At first, this feature will be limited to videos posted by individuals, musicians, and bands. We’re doing this to make sure we create the best possible experience. Over time, we’ll continue to explore how to bring this to marketers in the future.
Q. When is this coming to all Pages?
A. This is starting with a limited test and will continue to roll out over time.