The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their email consumption habits to mobile.
The study shows that half of all unique opens happen on mobile devices (which include smartphones and tablets).
Key findings include:
- Email volume rose by 17.9% in Q2 2013 compared to Q2 2012
- Unique open rates were up year-over-year by 7.2%
- Unique click rates declined slightly from 2.5% to 2.3% year-over-year
- Revenue per email was $0.11, just below the $0.12 seen last quarter and last year