Video marketing company Pixability’s newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month!
“Leading brands are using YouTube to build an engaged audience and drive business results. Marketers who put the best practices unveiled in this report into action will drive more successful video and digital marketing campaigns.”
Bettina Hein, Founder & CEO, Pixability
The Top 100 Global Brands are proving the effectiveness of YouTube as a critical part of their marketing and business strategy. The best are moving beyond television-style brand awareness to much more socially-engaged, longer-form, content rich channels. They understand that video marketing is just as important as video production. The best of these brands offer valuable lessons not only to smaller brands, but also to the marketing and advertising initiatives for all companies.