Google Analytics’s standard reports can be limited, so a little customization is necessary to improve the quality of insight you can gain.
Monitoring duplicate transactions – This one, suggested by Matt Clarke, finds duplicate transaction IDs which have been caused by incorrecy implementation of ecommerce tracking. – Monitoring duplicate transactions report
PPC Keyword/Matched Query Report – James Gurd suggested this one, which allows you to drill down to find out by source which keywords are driving traffic and segment by matched query type to see how targeting affects performance. – PPC Keyword/Matched Query Report
SEO reporting – Another one from James Gurd, which is a useful SEO reporting suite showing keywords, landing pages and ecommerce. – SEO reporting suite
Content impact report – Very useful. This one shows page titles and then volume, value and engagement metrics to show the impact of different content. – Content impact report
Ecommerce conversion report – Depesh Mandalia uses this one as his ‘go-to’ report to identify issues and opportunities on ecommerce sites. – Ecommerce conversion report
Content marketing dashboard – This, from the Spinnakr blog, is a useful content marketing dashboard which displays a number of useful content metrics for an at-a-glance view. – Content marketing dashboard
SEO goal breakdown report – This, from Dinkum Interactive, looks at various SEO metrics: – SEO goal breakdown report
Google Analytics’s standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain. – Keyword analysis report
Link analysis report – This one, from SEObook, helps you to see which of your inbound links are sending the most valuable traffic, showing visits, goal completions and more. – Link analysis report
Advanced Publisher Dashboard – This advanced tracking setup makes it easy to create a dashboard with deep insights about content engagement. – Download
Social Sharing Report – Content is king, but only if you know what it’s up to. Learn what content from your website visitors are sharing and how they’re sharing it. This report is perfect for social media marketers. – Download
Daily Ecommerce Report – Keep tabs on all parts of the ecommerce lifecycle — acquisition, engagement and conversion — in a single table. – Download
Paid vs. Organic Search Performance- Do you know the behavioral differences between your paid and organic search visitors? Use this report to understand the different ways they interact with your site and how to improve performance based on these findings. – Download
PPC Keyword/Matched Query Report – Use this report to quickly learn which user queries are being matched to your ads, then refine your Match Type (Broad, Phrase or Exact) to help better match your ads to the most relevant user queries. – Download
PPC Performance report – Gain an end-to-end view of your PPC campaigns. Measure impressions through to conversions, learn your revenue per click, and gain insights to focus your PPC efforts. – Download
SEO Referring Pages Report – Get a full-funnel view of your visitors with basic organic traffic trends from different search engines, keywords, and landing page performance. – Download
Publisher’s Daily Report – Publishers love to see certain kinds of data every day. This report wraps up those favorites for easy review, including most-viewed articles, most-popular referring keywords, and top traffic sources. – Download
Mobile Metrics by Hour of Day – Getting mobile reports by hour of day used to be tough — but this report makes it easy to see when mobile users are accessing your site. Use this data to create a better user experience (and smarter advertisting strategy) by targeting the highest usage times for content updates, live events and contests, user support hours, and other success factors. – Download
Efficiency of Visitor Acquisition – Drive your acquisition strategy with this report about all streams of traffic to your site, including paid media (PPC, display, etc.), earned media (social media), and free media (SEO, referring sites, etc.). – Download
Engaged Traffic – Measure traffic from high-value visitors who view at least three pages AND spend more than three minutes on your site. Why do these people love your site? Find out! – Download
3 Keywords – Learn more about the three-word, long-tail keywords that visitors are using to find your site. – Download
4 Keywords – Learn more about the four-word, long-tail keywords that visitors are using to find your site. – Download
Branded traffic – Get a detailed view of your SEO activities by segmenting your non-branded keyword traffic. Be sure to update the Advanced Segment with your brand name. – Download
Non-branded traffic – Dig deeper into traffic coming from your branded keywords. Be sure to update the Advanced Segment with your brand name. – Download
(not provided) Traffic – View the behavior of users who search for your website while logged in to Google. – Download
Ad Position – Evaluate the difference in search traffic from Top ad slots to use these insights to bid effectively. Note “ad slot position” refers to the actual number, while “ad slot” refers to ads shown on the right hand side (RHS) and Top (top placement) ads. You can add ‘Ad Slot Position’ to get more specific for positions 1, 2, 3 in top slots – Download
AdWords (Google CPC) Performance – Use this segment to analyze the performance of AdWords traffic. You can also create segments to compare your CPC traffic from other sources and compare performance between them. – Download
Non-Branded Keywords with Branded Ad Text: – Evaluate the value of using your brand in ad text, even if the keywords aren’t branded. Compare Advanced Segments for branded keywords and branded ad text to discover which works better. Make sure to replace the term ‘brand’ in these segments with the terms that make sense for your business – Download
Evaluate Sitelinks – Measure and analyze the difference in behavior for your users that come through paid or organic sitelinks. Create distinct URLs for sitelinks traffic, and create your Advanced Segment based off of landing pages. For paid, add “google” as the source and “cpc” as the medium. – Download
Branded Paid Search – A cardinal sin is to analyze paid brand and generic terms together given their cost and performance differences. Use this segment to separate branded keywords. Make sure to replace the term ‘brand’ in these segments with the terms that make sense for your business – Download
Identify Self-Referral Issues Report – If you are seeing your own website as a referral source in Traffic reports, then use this custom report, which compares referral path and landing page dimensions, to narrow down the potential page(s) on your site that could have tracking code inconsistencies. Note: you’ll need to edit the report filters to your URL in replacement of the googlestore.com. – Download
