Image & Mobile Optimisation Guidelines For SEO Advantage


Google processes structured mark-up, and best practices for creating great mobile user experiences.

The purposes of link relationships (link rel) and structured mark-up are mainly to tell the search engines more about that content and to accurately represent that content in SERPs. One page could technically have 5 types of link rel mark up:

  • rel=author
  • rel=next/prev
  • rel=alternatehreflang
  • rel=alternatemedia
  • rel=canonical

Improving Mobile User Experience

The average load time for mobile websites is 7 seconds. There’s plenty of room for improvement.  1 additional second in load time on a mobile site results in the following:

  • 9.4% decrease in page views
  • 8.3% increase in bounce rate
  • 3.5% drop in conversions
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