Google processes structured mark-up, and best practices for creating great mobile user experiences.
The purposes of link relationships (link rel) and structured mark-up are mainly to tell the search engines more about that content and to accurately represent that content in SERPs. One page could technically have 5 types of link rel mark up:
Improving Mobile User Experience
The average load time for mobile websites is 7 seconds. There’s plenty of room for improvement. 1 additional second in load time on a mobile site results in the following:
- 9.4% decrease in page views
- 8.3% increase in bounce rate
- 3.5% drop in conversions