Why Do Consumers Become Facebook Fans?

According to a new study from Syncapse, there’s not a single dominant reason that consumers choose to become a brand’s Facebook fan.

Why do consumers become Facebook Fans of specific brands in the first place ?

The Syncapse study also found that 78 percent of a brand’s Facebook fans are also current users of the company’s products or services. But again, it’s a bit more sophisticated than that: BMW is a significant exception with only 36 percent of its fans also being customers.

Why Do Consumers Become Facebook Fans?

You can download the report from Syncapse’s website. Contact information is required.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s