According to a new study from Syncapse, there’s not a single dominant reason that consumers choose to become a brand’s Facebook fan.
Why do consumers become Facebook Fans of specific brands in the first place ?
The Syncapse study also found that 78 percent of a brand’s Facebook fans are also current users of the company’s products or services. But again, it’s a bit more sophisticated than that: BMW is a significant exception with only 36 percent of its fans also being customers.
You can download the report from Syncapse’s website. Contact information is required.