SEO Ranking Factors – Rank Correlation 2013

Rank Correlation study deals with the definition and evaluation of factors that differentiate better-positioned websites from pages placed further back in the organic search results – i.e.: pages that have a positive rank correlation.

The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google.

The key takeaways from their study included:

  • Keyword domains and keyword links have lost relevance
  • Brands are the exception to many rules
  • Social signals continue to correlate very well with better rankings
  • Good content is always important: it comes down to quality
  • The number of backlinks remains immensely important
  • On-page technology remains one of the basics

You can download the study over here.

Want to read the Ranking Factors – Rank Correlation study 2013?



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