Personal Branding is not about fabricating a persona; strong personal brands are based in authenticity. You can’t start building your brand until you understand who you are, what you want and what makes you exceptional.
A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name?
Although every presentation on personal branding is different, the core principles seem to be the same: