Mobile Search Moments


Google Research  showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase. Since mobile searches are on the rise, this behavior is only going to continue to increase.

How do consumers search for businesses?

  1. 90% use a search engine
  2. 48% use the online Yellow Pages
  3. 42% use comparison shopping websites

 

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