Not Provided Gone Dark in Google Analytics


The Not Provided term is being raised in Google Analytics Organic Search Term. There is a new study finds that as a result, 39% search-related traffic from Google to web sites now has search terms withheld.

Google announced that they would start encrypting search data when a user is logged into their Google account in last year.

Recently Optify conducted a study over eleven months with 424 web sites which i will be sharing the details with you people. The reasons are many as “Not Provided” is due to encryption in the Search Engines.

However Search Engines Claims this move was done to protect users’ privacy. There is much more in this like you need to understand that they are sending you high quality traffic.

There are many ways for outcome of this which i will be sharing in upcoming sessions.

I appreciate your consideration.

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