Google announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or remove tags used for marketing and measurement without the need to ask from webmasters to change the website code.
You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.
Using Google Tag Manager provides several advantages over using individual tags.
- Add, update, and remove tags without making any changes to your HTML. This reduces the likelihood of errors and lets you deploy new tags immediately without assistance from a webmaster.
- Google Tag Manager fires your tags asynchronously, so your pages often load more quickly than they would if you were using individual tags.
- Workflow tools help you know whether your tags are working as intended.
- It’s easy to see which tags are being fired on your site, and where they’re being fired.
Google Tag Manager is free and easy, leaving more time and money to spend on your marketing campaigns. You manage your tags yourself, with an easy-to-use web interface, rather than forcing you or your IT department to write or rewrite site code.