Negative SEO Myths & Realities Video
Negative SEO is the reverse of search engine optimisation. The aim of search engine optimisation is to increase a site’s visibility in the SERPs. With Negative SEO, the aim of the procedure is to reduce a page’s rankings in the search results.
Why use negative SEO?
- To downgrade your competitor’s sites
- To bury bad news about yourself or your company
- Targeted Negative SEO (TNS) attack on the website
How is negative SEO done?
- Remove the offending content
- Promote non offending content – “Insulation”
- Google Bowling
- Infect their site with Virus or Malware
- False duplicated content
- Black social bookmarking
Defending yourself against Negative SEO
- Make sure you check bing webmaster tools and google webmaster tools regularly – also make sure that your email address is set up correctly so you can react to notification emails promptly.
- If you are hit by a virus or malware, get your website back online as soon as possible, the longer you leave it, the worse it will be.
- Remove any potentially damaging material from your website and social media. Fix any pages that might have bad links on them, eg in facebook comments from bogus accounts
- If its a DOS attack, inform your ISP or webhost as they can usually do something to mitigate the damage
- Disavow bad backlinks – Bing webmaster tools now allow you to report any backlinks from spammy sources. Google does not yet have this feature, but hopefully it should be coming soon.
- Use reconsideration requests if you have been penalised. These take a little while to get dealt with but is much faster than just letting google figure it out on it’s own.
- Try to identify the source. – sometimes offence is the best defence and if you can prove that a competitor is damaging your websites revenue, you may have grounds to sue
Rand did a Whiteboard Friday post on Negative SEO as well which i am sharing with you people which i feel its a wonderful topic i cant miss to share this
There are Five easy Steps to watch your Negative SEO
- Always keep track of the Webmaster eMails may be Weekly or Monthly would do good
- Get the Alerts try to get the alerts from the Search Engines related to your domain Name
- Check the Analytics carefully may the Increase in the Traffic or the decrease
- Keep your site updated may be the usability or other content updated which is easier for the user to get to your site
- Track Back Your links by checking teh 3rd Party Tools like OpenSiteExplorer, Majestic SEO, which connect to your Root Domain
- Track the New Domains track the list of new domains which are referring traffic and their inner pages which anchor text does the traffic connects to.