Mobile Landing Page Optimization Tips
What makes for an amazing mobile site and an amazing desktop site are two different things.The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.
When consumers search using their mobile phones they typically have a clear purpose in mind. The first step for marketers to better engage with mobile users is to understand exactly who is searching from their mobile devices, and what they’re searching for.
- Ensure your content is available and visible for mobile devices.
- Your mobile pages should be lightweight (less than 20 KB total) and minimally load in under 5 seconds.
- For smartphones, present a single-column layout with the priority content at the top.
- Depending upon the verbosity of your traditional landing page, there’s a good chance you’ll need to cut copy in half for mobile optimization.
- Users should be able to read the page without zooming.
- The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top of the page.
- Small, compact content is challenging to click for mobile. Don’t give users a fat-finger weight complex! All actionable targets should be clickable without zooming.
- A mobile user’s geo location can typically be determined within 5 to 20 miles based on their IP address without the user explicitly disclosing their location.
- Mobile landing page forms should be extremely short. Target seven or less fields (one to three is ideal) anticipating each additional field to potentially reduce conversion by 50 percent.
- The purpose of the page should be obvious, compelling and readily visible as an action.
Mobile Call-to-Action Examples:
Simple Tips for Mobile Optimization
- Keep It Simple
- Don’t Use a Lot of Images
- Design It for Multiple Handsets & Tablets
- Learn From Other Great Mobile Sites
- Test and Listen to Feedback
- Do not use Flash, java script or frames, pop ups, iframes.
- Place main contents at the top of the first page and follow with navigation.