The YouTube Creator Playbook covers two dimensions of YouTube marketing very intelligently: content and audience. But as we mentioned two months ago when Version 2 was published, a third dimension was missing: advertising.
Now, there’s an Advertiser Playbook that shares best practices and tips on how video can be a core part of a company’s advertising program. It covers: getting started with video, managing your videos, promoting your business, and tracking your success.
The new Advertiser Playbook also includes a collection of templates to help you develop a creative strategy and write a script about your business as well as a storyboard and shot list and an equipment checklist. You will want to set aside at least six hours to read the 122-page step-by-step guide.
Download the Playbook to learn best practices and strategies to create compelling content and build an audience on YouTube.