effective Youtube video ad campaign


effective Youtube video ad campaign

Facebook is the go-to social network for social advertisers, and the site has certainly proved it’s value in returning good results and awareness for brands. Youtube is a less obvious choice for many marketers, yet it’s an excellent platform for running social video ads and can prove to be cost-effective while delivering real business results. Many businesses of course, will be put off by Youtube as they may not have the necessary video assets to fully capitalise on this, but Youtube’s promoted video option is something that brands should focus on and you don’t necessarily need to invest in full-scale video production, if you have a clear strategy in place to make the content work for you.

The audience

To provide some context on how Youtube advertising can work, the video below shows the impressive figures behind Youtube homepage takeovers. While this is a much more significant advertising undertaking for brands than a standard promoted video campaign, the figures show how engaged audiences are on Youtube. Google and Compete recently ran a report into the effectiveness of Facebook ads, with some surprising results. Given that the ad report was commissioned by Google, these findings are of course skewed towards the positive, but they are useful nonetheless.

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