Google Analytics cannot be ignored by any SEO

Google Analytics cannot be ignored by any SEO

Google Analytics cannot be ignored by any SEO or for that matter any web marketing professional. Google introduces this application which is offered for free by Google as –

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

FYI: The Google Analytics can be accessed here. The analytics product tour video can be viewed here.

If you register and view the data metrics offered you will see that there is a comprehensive portfolio giving you the details about how the visitor reached your web page and what content was viewed and also the client side data which can help you judge what kind of impression your site must have made on the visitor. It also allows you to download the data as an excel sheet or in a PDF format and mail it to the client or create logins so the client can view the data at its own convenient time and his own curiosity level. With Google Analytics data SEO’s can manage to calculate the ROI which can be found reliable by the client as Google enjoys a very high trust factor when it comes to search and search products.

But when you have a lot of data available it is quite possible that one can get confused and lose focus from the purpose of tracking the site. There can be many reasons for tracking the data but let us see from the SEO perspective which metrics should be monitored  daily, weekly, or monthly to keep an eye on where the site is heading to on the web.

I tend to focus on the following metrics, assuming I want to keep atrack of the visits from search engines and the especially visits from Google.

New Visits
Visits From Search Engines
Visits From Google
Bounce Rate

If you maintain this data month-wise, you get an idea about the improvement or the results achieved as a result of SEO done on the site.

Another important report to be maintained is the no. of keywords with which the site is ranking and the source (you can select the source as Google and get an idea with how many and which keywords the site is ranking on Google and how many visitors are reaching your site via this source and how many pages are being viewed by them)

Read more: Google Analytics cannot be ignored by any SEO


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