Action Plan for Online Retailers
Create Alerts which should notify you of any changes to functionality on your site.
- robots.txt Updates
- URL structure Updates
- External Links to root pages (Homepage) for new & upcoming links
- 404 Error pages
- Redirected (301 & 305) pages in website
- Change in quantity for products based site in numbers (Product selling No.s)
- Missing Meta Dats increasing / ignored pages.
- Loading time increasing for inner pages ( which result in lower conversion/traffic)
- Escaping the interlinking & external linking of the pages
- Removal of content in larger volumes across website
- Increasing unattended pages
If you find yourself modifying changes in the website & ignoring above mentioned Alerts. Ask your team to validate.