Action Plan for Online Retailers

Action Plan for Online Retailers

Create Alerts which should notify you of any changes to functionality on your site.

  • robots.txt Updates
  • URL structure Updates
  • External Links to root pages (Homepage) for new & upcoming links
  • 404 Error pages
  • Redirected (301 & 305) pages in website
  • Change in quantity for products based site in numbers (Product selling No.s)
  • Missing Meta Dats increasing / ignored pages.
  • Loading time increasing for inner pages ( which result in lower conversion/traffic)
  • Escaping the interlinking & external linking of the pages
  • Removal of content in larger volumes across website
  • Increasing unattended pages

If you find yourself modifying changes in the website & ignoring above mentioned Alerts. Ask your team to validate.


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