Keyword List Building 101

Keyword List Building 101

Some of sources used for the initial keyword research were:

  • The kickoff meeting with the client
  • A preliminary search of the major engines
  • Previous (or current) paid search campaigns
  • The advertiser’s site(s) and competitor sites
  • The advertiser’s site level web analytics systems
  • Engine and third party keyword suggestion tools
  • Keyword monitoring tools
  • SEO software
  • Competitive intelligence platforms
  • Industry research sites
  • Social media research tools

Here are some important things to keep in mind when building up your keyword list.

  • There’s no such thing as too many terms.
  • Do your own market research.
  • Use keyword suggestion tools again – keyword suggestion tools such as Google’s and WordTracker’s
  • Find jargon and slang.
  • Don’t forget misspellings or plurals.
  • Check the advertiser’s site again
  • Include brand and product names.
  • Don’t dismiss terms because you think they might be too expensive or didn’t work before.
  • Use competitor terms (you can still use them in Google).

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