Blogging comes in many forms from corporate blogs with a controlled message to personal blogs with information about that latest weekend retreat with friends. Businesses often find it difficult to provide the necessary resources to blog consistently with a message that is satisfactory to upper management and provide enough value to both marketing and SEO departments. This is where outsourcing can play a role in your blogging strategy.
Using contractors familiar with your industry is a great way to build unique content, open a dialog with your audience, build a community and generally step into the new form of customer communication.
Areas where outsourcing can assist in blogging include:
- Blogging ideas
- Market research
- Content research
- Ghost writing
- Blog commenting