Social media risk for big brands: some examples and a solution


According to a recent survey from eConsultancy, no less than 83% of in-house marketers said they expected their social media spending to increase over the next year.

And yet at the same time, only 41% of inhouse marketers said they have a strategic plan in place according to this report from Digital Brand Expressions.

It’s a worrying statistic, and it lays bare the struggle that big companies face when it comes to incorporating social media into their marketing and communications strategy. Companies understandably want to get involved in this burgeoning space, and reap the benefits of engaging with current, and potential, consumers through social media.

The risks attached to a poor social media plan

And yet a badly thought out (or non-existent) strategy can do far more harm than big brands realise.

According to a recent survey from eConsultancy, no less than 83% of in-house marketers said they expected their social media spending to increase over the next year.

And yet at the same time, only 41% of in house marketers said they have a strategic plan in place according to this report from Digital Brand Expressions.

It’s a worrying statistic, and it lays bare the struggle that big companies face when it comes to incorporating social media into their marketing and communications strategy. Companies understandably want to get involved in this burgeoning space, and reap the benefits of engaging with current, and potential, consumers through social media.

The risks attached to a poor social media plan

And yet a badly thought out (or non-existent) strategy can do far more harm than big brands realise.

 

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