Identify. Diagnose. Test. Implement.
Bear in mind there is no one hard and fast rule for making your website work better. With ‘Will the Shopper’ we’ve highlighted common areas to examine in order to improve performance.
From here, use free tools like Google Analytics and Website Optimiser in order to identify areas for improvement, diagnose what causes visitors to leave your site, test to find improvements and implement changes that drive results for your site.