Video Optimization


High Quality Live & On-Demand Entertainment Experiences over the Internet

People love watching video. Professional online video for business stands out. Video is a brand differentiator in crowded markets. Google bought YouTube years back. Then there is MSN Soapbox, Yahoo video, Blinkz and Daily Motion. The tidal wave is coming into shore. It is plain to see that Video is a key component in search.

There is more to video than meets the eye. To produce good video is a skill. Skill comes with practice, learning, good equipment and most importantly a good story.

The most important part of video is the story. You need to be clear in your objectives and you need to plan the video for the user, the medium and for business purposes, you need to decide what the call to action will be.

Video creation can be thought of as a war against unnecessary noise in your content. The more noise in your original, the less it can be compressed, and the larger the final result. Use a high quality digital video camera. Minimize pans, zooms, and subject motion and make sure your subject is well lit. Use a simple background and a solid tripod. Avoid hand-held shots, but if a tripod is not an option use a gyroscopic stabilizer (ken-labs.com) or an image stabilized lens. The lower the noise, movement, and fine detail in the background the smaller the video.

  • Minimize camera motion with a tripod
  • Minimize subject motion
  • Use a lot of light
  • Use a simple background
  • Avoid camera pans and zooms
  • Use professional equipment
  • Use a digital format
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