is launching a new product into private beta on Tuesday morning with
the aim of keeping friends and family in touch during emergencies. The
idea for product, called Microsoft Vine, came to Microsoft GM Public Safety Initiatives Tammy Savage four and half years ago during Hurricane Katrina. Development started a year and a half ago.
Vine is designed to keep family and friends in touch when other
communication methods are either broken or not particularly efficient.
Times of crisis usually involve a breakdown in mobile phone or other
key communication infrastructures, and Vine is designed to be as hardy
as possible to keep people connected. Vine can be accessed via a
desktop client (Windows only for now), text message or email.
So what is it? Vine is a tool keep people connected during a crisis,
but it’s also used to for more mundane, everyday tasks. My guess is it
will hit a sweet spot with the masses. My parents, for example, are
going to love this.
It will gather local news (you tell it where you live or are at the
moment). News items are gathered from 20,000 local and national news
sources, plus public safety announcements from the United States
National Oceanic and Atmospheric Administration (NOAA). The tool shows
you news items on a local map. You can choose to filter out certain
types of news (sports, entertainment, etc.).
Vine also gives you status updates from Facebook for close friends
and family. Twitter and other social network news feeds will also be
added over time. This lets you see what people are up to, as well as
their location on a map if they share it.
Users view and post alerts to some or all friends/family. These can
be quick messages to family in the case of emergency, or a church or
sports club for meetings or practice. Each person defines how they want
to receive alerts – the client, email and/or text message.
can also post more lengthy reports which are sent to the dashboards of
those you share it with. There are four types of reports at launch:
check in safe and well, report upcoming plans, report a situation or
The product is very early and Microsoft is stressing that this is an
early beta, designed to get feedback from a small number of users.
Eventually the client will have some limited functionality even when
offline (which is a likely scenario in a crisis), and new interfaces
will be built on other platforms like Mac and Silverlight.
People tend to like stuff like this, and it may eventually turn into
the place that you keep your true friends list – the people you
absolutely want to be in touch with when things go badly