effective Youtube video ad campaign

Facebook is the go-to social network for social advertisers, and the site has certainly proved it’s value in returning good results and awareness for brands. Youtube is a less obvious choice for many marketers, yet it’s an excellent platform for running social video ads and can prove to be cost-effective while delivering real business results. Many businesses of course, will be put off by Youtube as they may not have the necessary video assets to fully capitalise on this, but Youtube’s promoted video option is something that brands should focus on and you don’t necessarily need to invest in full-scale video production, if you have a clear strategy in place to make the content work for you.

The audience

To provide some context on how Youtube advertising can work, the video below shows the impressive figures behind Youtube homepage takeovers. While this is a much more significant advertising undertaking for brands than a standard promoted video campaign, the figures show how engaged audiences are on Youtube. Google and Compete recently ran a report into the effectiveness of Facebook ads, with some surprising results. Given that the ad report was commissioned by Google, these findings are of course skewed towards the positive, but they are useful nonetheless.

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Video Cheat Sheet in SEO

Video Cheat Sheet

Optimize the raw file before upload with the same catchy yet keyword rich title you plan on giving it for life. Flip to your title and may trigger related videos from keywords in the file name.

Title, Description & Keyword Tags - Create a catchy title and description and choose your keyword tags. Make sure your desired keywords are present in all three.

Description Link - You have the option to place an active link in the description. Take advantage of it! Just make sure http:// is there.

Choose Your Thumbnail – Videos gives you an option for the thumbnail users will see in the SERPs.

Select Your Category - internet, education, entertainment, how to & style, etc.

Channel & Watch Page Views - Share in other social channels. Engage your community and seek to build it! Feature the video on your channel page.

Advertise in Promoted Videos, Facebook, Stumble Upon and much more Try TUBE MOGUL to upload in several video portals

Engagement (Comments, Thumbs Up/Down, Favorites) - The easiest way to boost engagement is to actually be a part of the community. Give and you shall receive. Remember, users must be logged in to their account in order to engage with posted content.

A user who finds your video from a Facebook embed will be less likely to comment, rate or favorite your video than a logged in user who found your video in. One last tip: always allow comments. If you’re concerned of what users will say, set the video to allow comments after approval.

Annotations – If you have several videos, use annotations to link them together. Use annotations for calls to action as well.

Links & Embeds – A diverse set of links and embeds: Facebook, MySpace, Twitter, Vimeo, Website, Blogs, etc. You never know– any given account user could also be a very active member of a forum that could potentially drive tens of thousands of views to your video.

Subscribers – Users often subscribe to Video users who regularly post content and are active in the community. There are benefits to having both types of connections.

Widgets - Use Widgets like Wibiya, Meebo & others to share video via social Networks