Action Plan for Online Retailers

Create Alerts which should notify you of any changes to functionality on your site.

• robots.txt Updates
• URL structure Updates
• External Links to root pages (Homepage) for new & upcoming links
• 404 Error pages
• Redirected (301 & 305) pages in website
• Change in quantity for products based site in numbers (Product selling No.s)
• Missing Meta Dats increasing / ignored pages.
• Loading time increasing for inner pages ( which result in lower conversion/traffic)
• Escaping the interlinking & external linking of the pages
• Removal of content in larger volumes across website
• Increasing unattended pages

If you find yourself modifying changes in the website & ignoring above mentioned Alerts. Ask your team to validate.