Companies to Shell Out $1 Million for Facebook Ads

More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest.

Premium Video Ads are designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past. If people tap the video, it will expand into a full-screen view and sound will start. People can expect to begin seeing these new ads over the next few months.

Premium Video Ads are bought and measured in a way that’s similar to how advertisers already buy and measure ads on TV. The ads are bought based on Targeted Gross Rating Points to reach a specific audience over a short period of time. Delivery is measured by an independent third party, Nielsen Online Campaign Ratings (OCR), and advertisers only pay based on what Nielsen OCR measures.

With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences. We’ll roll out Premium Video Ads slowly and monitor how people interact with them.

Companies to Shell Out $1 Million for Facebook Ads

Introducing Facebook’s Audience Network

Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook’s ad targeting data to third party mobile apps — and becomes an immediate rival to the Google Display Network for mobile.

Get all the power of Facebook advertising in your app. With the Audience Network, you’ll show your audience ads they want to see, from the brands they care about, in the format that’s right for your app. Apply at fb.me/audience-network!

Facebook’s Audience Network allows you to monetize your iOS and Android apps with Facebook ads. After integrating our SDK, advertisers can use the over 50 targeting options on Facebook to find their audience inside your app.

Follow this guide to set up the Audience Network in your app:

Currently iOS and Android are supported. There are also a number of available ad formats:

Ads for iOS

Ads for Android

Apply for Beta

You will need to apply for the beta before you begin implementation. We’ll make sure to get back to you as soon as we can about the status of your application.

5 Step Setup Guide

Add our SDK and create your ad placements. Follow this guide to get started.

Google+ Drives A Fraction Of The Referral Traffic

Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are.

According to Shareaholic, Google+ has consistently driven less than one-tenth of one percent (> 0.1%) of all referral traffic to its publishers over the past year. LinkedIn hasn’t driven much more traffic than Google+; it’s been higher than Google+ over the past year, but is also less than a tenth of a percent of overall referrals.

Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter

1) Facebook, Pinterest and Twitter are dominating. These three social media power players collectively accounted for 15.22% of overall traffic last month. Given their community and share-friendly nature, it’s no surprise that they top the list in traffic referrals and have grown more than 54% each in share of overall visits. Facebook grew 58.81%, Pinterest by 66.52% and Twitter 54.12%. Pinterest’s growth is especially interesting now that the company is flirting with paid advertising.

2) StumbleUpon and Reddit referrals are declining. The now profitable discovery engine StumbleUpon made its first acquisition last month swooping up 5by, yet their share of traffic driven to online publishers declined 27.47%. Reddit, theeffortlessly odd social news site, experienced a 35.16% decline in their respective share of referrals (comparing September of last year to the same month this year).

3) YouTube and LinkedIn are gaining share. Although YouTube and LinkedIn aren’t topping the leaderboard (yet), they’re growing fast. Their share of overall traffic to publishers increased 52.86% and 34.51% respectively. Everyone loves YouTube (and probably spends more time on it than they should). That’s simple. LinkedIn’s growth can partly be attributed to the popularity of the Influencers program and itsdisruptive media model.

4) Google+ isn’t yet competitive. Although Google+ referred a fair number of visits to online publishers last month (0.04% is a substantial number when we’re looking at a data set of hundreds of millions of visits), it is hardly a leading referral source. Google+ is consistently dwarfed by the competing social media sites. The Daily Muse (via Mashable) notes that there is a lot of conflicting data relating to Google+’s relevance as a social media platform. Our data suggests it probably shouldn’t be a top priority for digital marketers, but — of course — that can change at any moment. (Note: At the same time, we’re not saying marketers should exclude it from their marketing mix entirely).

7 Social Media Activities To Outsource

Blogging

Blogging comes in many forms from corporate blogs with a controlled message to personal blogs with information about that latest weekend retreat with friends. Businesses often find it difficult to provide the necessary resources to blog consistently with a message that is satisfactory to upper management and provide enough value to both marketing and SEO departments. This is where outsourcing can play a role in your blogging strategy.

Using contractors familiar with your industry is a great way to build unique content, open a dialog with your audience, build a community and generally step into the new form of customer communication.

Areas where outsourcing can assist in blogging include:

  • Blogging ideas
  • Market research
  • Content research
  • Ghost writing
  • Editing
  • Blog commenting

CLICK HERE FOR MORE DETAILS
7 Social Media Activities To Outsource

Facebook Is Now the Fourth Largest Site in World

The global rise of Facebook is nothing less than astounding. In the month of June alone it gained 24 million unique visitors worldwide, compared to the month before, for a total of 340 million unique visitors worldwide.  It is now the fourth largest site in the world, trailing only Google, Microsoft, and Yahoo sites, according to comScore (see table below). Facebook itself only officially acknowledges 250 million active registered users (but you don’t have to be a registered user to visit some Facebook pages).

In the past year, it has grown 157 percent, gaining 208 million visitors.  It long ago passed its rival MySpace on a global basis, way back in April, 2008. Since then, it has passing even bigger sites on its way up. In the chart above, the blue line is Facebook. It passed Amazon back in August, 2008. eBay fell by the wayside in January, 2009. It surged past AOL sometime in February, 2009, and just last month it finally passed the Wikimedia Foundation sites (which includes Wikipedia).

So there it stands at No. 4. It will be a while, if ever, before it catches up to the three world leaders: Google, Microsoft, and Yahoo. They each have between 240 million and 500 million more monthly global unique visitors than Facebook (see chart below). But it’s always good for a company to have stretch goals.

Worldwide unique visitors (June, 2009).  Source: comScore

  1. Google Sites: 844 million
  2. Microsoft Sites: 691 million
  3. Yahoo! Sites: 581 million
  4. Facebook: 340 million
  5. Wikimedia Foundation sites: 303 million
  6. AOL: 280 million
  7. eBay: 233 million
  8. CBS Interactive: 186 million
  9. Amazon: 183 million
  10. Ask Network: 174 million

In the U.S., Facebook had 77 million unique visitors in the month of June, making it the sixth largest site in the U.S. (after Google, Yahoo, Microsoft, AOL and all Fox Interactive Media sites combined).