Creative Facebook Brand Timeline
Facebook’s new Timeline format didntofficially go live for brand pages until March 30th, but there’s always a few who can’t wait to try new things out. In fact, 8m have already made the switch.
Timeline marks a fundamentally different approach to marketing on Facebook for many brands, with more emphasis on images and genuine engagement on the wall.
Facebook Timeline is the latest feature that was introduced in the recent Facebook Conference, F8. It’s generally a complete overhaul of the profile page with the new ability to view your status updates in a list sorted by time.
Coca-Cola group is no stranger to Facebook (more on its main page later in the list), and its page for Fanta is no exception – starting things off with a big, bright image that also promotes the current advertising campaign.
By promoting the campaign, the page also encourages fans arriving on the Timeline to “like” the page subtly, being sure to avoid Facebook’s stringent new rules about this.
The NY Times could have chosen a slightly clearer cover pic, but its choice really highlights the feeling of an internal family of workers, putting a crucial human face on things.
The NYT also scores well for its Timeline content, which stretches all the way back to the 1800s and is crammed full of some amazing photography and important stories that really push the paper’s heritage.
Timeline is great for promoting images, so it would be remiss not to include at least one fashion brand on this list.
Burberry was one of the first brands to switch, having been allowed to prepare for launch by Facebook. As such, it’s been getting a lot of love on its page because of it.
Captain Morgan USA
Everyone loves pirates, so there was no way we could leave The Captain out.
Even those of us that have grabbed a day-old footlong on the way home after a night out would be hard pressed to guess the rich history of sandwich supremo Subway.
Given Starbucks‘ truly huge presence on Facebook, it would be surprising if it hadn’t done something worth checking out – and the new page doesn’t disappoint.
While the cover is all about the coffee itself, the page includes local content and reflects the intimacy of having a coffee with friends.
Packed full of images and offers, Macy’s has done a great job with its apps.
Although the cover picture of the company’s headquarters might be a little dry, Ford excels by having great content on display that explores the company history from Model T to supercharged GT500.
We mentioned Coke earlier on, but it’s worth looking at the soft drink’s main page.
Unsurprisingly, Old Spice takes a slightly surreal and very funny angle to its Timeline design.
Kay Int Veen.
Nice use of Polaroid-style photo to introduce the profile owner! The new Facebook Timeline is actually a virtual board for you to show off your creativity, so toy around with it and show to others how creative you are!
Creative photo with creative usage. You won’t know what’s happening by just looking at her photo in status page, but you will get shocked once you see her profile/timeline page!
Yes, this is a timeline cover, see carefully. What a neat and amusing trick!
Nirajan Bom Malla.
One of the timeline cover’s tricks that went viral is to use the screenshot of other social media site as the cover. Google+ in Facebook, will this be possible in future?
Brilliant combination of the profile photo and the timeline cover, and yes, it’s creative.
Nicely adjusted profile photo and the timeline cover, what a great way to show the best moment of life.
Willing to show not just the single best moment of life? With timeline cover and some Photoshop works you can get more great moments of life glued onto the cover!
I just like this one. It’s creative, amusing and warmful at the same time.
Very sleek way of introducing the timeline feature and the profile owner.
Enk Shahbaz Mehdi.
People might start selling the timeline cover’s space as ads, will it be possible?
And the Internet does not disappoint you, Enk Shahbaz Mehdi, but I think this was intended to be a good joke. Anyway, poke if interested!
Eyal Shahar. Fake 3D is one of the best tricks to show off your design skills, inspiring work!
Such a neat and detailed trick! Look at the smallest piece in the profile photo, cute!
Florim I. Qerimi.
I thought it was some sort of hypnotism at the first time I’m looking it.
What a simple and sweet integration of profile photo and timeline cover.
You will never know he is doing the contact with the extraterrestrial creature by just looking at his profile photo!
Menteş Nihat Baran.
I’m always curious about the difference between touching the alien’s finger and touching the God’s finger.
Nice blending between the real life photo and cartoonic graphic, you can even see the page owner’s shadow rendered in the profile photo!
It’s a big head! But wait, whose head is it? Nice one indeed.
A beautiful way to introduce yourself with a sleek background and some sexy fonts.
Vintage means viral, don’t you know it?
Probably a masterpiece, except that you won’t get much meaning by just looking at his profile photo.
With such a serious looking profile photo, you won’t expect his timeline cover to be so amusing.
A simple message cloud will tell that you are creative.
Another nice attempt with message cloud, but in a more artistic way.
What will happen if I touch on the profile photo?
The reaction of the photo is just awesome.
You wouldn’t know a shark is approaching him if you didn’t see his timeline cover!
And this guy is not as lucky as the one showcased above.
He’s trying to understand what’s happening with his new timeline cover.
Oliver Elsner. If you want to show your creativity while remaining the professional look, go for this style.
Ori Hasson. You know, classic game never stop to impress people.
Richard Kårström. If my eyes are still functioning well, I can see a guy coming from it.
Rudolfo Nobre. There’s certainly some physic between the timeline cover and the profile photo.
Scott Lamb. It feels good for sure.