Shifts In Google SEO in 2012

The Present year has been a major shifts in Google especially in Search Engine Optimization for 2012 we can Call the Farmer Updates to the new implementation called Disavow Links and more..

The Major one was Panda Update which helped to fight against WebSpam. Other implementations like Penguin had a major role along with Exact Matched Domains.

Google had taken a major step against Pirate Websites on DMCA requests. i liked most is  Google’s new abilities was the announcement that its search spiders can now execute AJAX and JavaScript.

Taking the necessary against the Domain Farming/Parking has provided a lots of relief to the people in the domains industry. The recent update was about the Google News Tag which help a lots of fresh content to showcase themselves

Along with these there are other updates which happend along the past 12 months (November to November 2012) which was a greater aspect of learning for me in the Digital Marketing Industry.

Google had made major snatch for the Original Content Information to getting to the users instead of the scrapped Content sites

TIP: If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working?

If I have missed anything for the present year updates do share them in the below mentioned comments

Speeding Up Your Web Site

Site speed is one of the most important things about creating web content, and web applications. Search engines like Google and Bing know that if a visitor arrives at your website and the page takes a long time to load, they’re not likely to stick around.

It’s bad for the user experience and if it’s a consistent problem, it will also be bad for your rankings.

• Serve Images as CSS Sprites
• Using content delivery networks
• Update Software & Plugins
• Caching
• Private IP/Server
• Minimising HTTP requests
• HTTP compression
• Enabling Gzip compression
• Combining CSS and JavaScript Files
• Use CSS3 instead of images
• CSS3 image sprites
• Media queries
• Cache control
• Images, images, images
• Stylesheets in the head, scripts at the bottom
• Minification
• Lean content

Speed Testing Resources

• Google Speed Check
• Google Speed Check Online
• Y!Slow
• Pingdom
• GTMetrix 

Guh! If you Don’t Care if your Webpage is Fast! Then you are not on the right track?

Here is a Video about the Tips for Speeding Up Your Web Site by CSS Sprites

YouTube Creates an Advertiser Playbook

The YouTube Creator Playbook covers two dimensions of YouTube marketing very intelligently: content and audience. But as we mentioned two months ago when Version 2 was published, a third dimension was missing: advertising.

Now, there’s an Advertiser Playbook that shares best practices and tips on how video can be a core part of a company’s advertising program. It covers: getting started with video, managing your videos, promoting your business, and tracking your success.

The new Advertiser Playbook also includes a collection of templates to help you develop a creative strategy and write a script about your business as well as a storyboard and shot list and an equipment checklist. You will want to set aside at least six hours to read the 122-page step-by-step guide.

Download the Playbook to learn best practices and strategies to create compelling content and build an audience on YouTube.    

Download the Playbook Here

10 Promising Free Web Analytics Tools

Web analytics is the process of gathering and analyzing your web content’s data in order to glean meaningful information about how your site is being utilized by your users. There are plenty of Web analytics applications out there, and you probably already know the big guns such as Google Analytics, Crazy Egg, and remote-site services such as Alexa and Compete.

We go off the trodden path and explore a few lesser-known Web analytics options. In this article, you’ll find 10 excellent and free tools and applications to help you gather and analyze data about your web content.

1. Piwik

Go to Live Demonstration of Piwik.

Piwik is an open-source Web analytics application developed using PHP and MySQL. It has a “plugins” system that allows for utmost extensibility and customization. Install only the plugins you need or go overboard and install them all – the choice is up to you. The plugins system, as you can imagine, also opens up possibilities for you to create your own custom extensions. This thing’s lightweight – the download’s only 1.9MB.

2. FireStats

Go to Live Demonstration of FireStats.

FireStats is a simple and straight-forward Web analytics application written in PHP/MySQL. It supports numerous platforms and set-ups including C# sites, Django sites, Drupal, Joomla!, WordPress, and several others. Are you a resourceful developer who needs moar cowbell? FireStats has an excellent API that will assist you in creating your own custom apps or publishing platform components (imagine: displaying the top 10 most downloaded files in your WordPress site) based on your FireStats data.

3. Snoop

Snoop is a desktop-based application that runs on the Mac OS X and Windows XP/Vista platforms. It sits nicely on your system status bar/system tray, notifying you with audible sounds whenever something happens. Another outstanding Snoop feature is the Name Tags option which allows you to “tag” visitors for easier identification. So when Joe over at the accounting department visits your site, you’ll instantly know.

4. Yahoo! Web Analytics

Yahoo! Web analytics is Yahoo!’s alternative to the dominant Google Analytics. It’s an enterprise-level, robust web-based third-party solution which makes accessing data easy especially for multiple-user groups. It’s got all the things you’d expect from a comprehensive Web analytics tool such as pretty graphs, custom-designed (and printable) reports, and real-time data tracking.

5. BBClone

Go to Live Demonstration of BBClone.

If you’re looking for a simple, server-side web application that doesn’t rely on third-party services to monitor your data, check out BBClone – a PHP-based server application that gives you a detailed overview of website traffic and visitor data. It supports language localization for 32 languages like English, Chinese, German, and Japanese. It easily integrates with popular publishing platforms like Drupal, WordPress, and Textpattern. Since it’s logfile-based, it doesn’t require you to use a server-side relational database.

6. Woopra

Woopra is a Web analytics application written in Java. It’s split into two parts which includes a desktop application for data analysis/exploration and a web service to monitor website statistics. Woopra has a robust user interface, an intuitive management system that allows you to run it on multiple sites and domains, and even a chat feature so that you can gather non-numerical information by talking to your site users. Woopra is currently in beta and requires you to request for a private beta registration.

7. JAWStats

JAWStats is a server-based Web analytics application that runs with the popular AWStats (in fact, if you’re on a shared hosting plan – AWStats is probably already installed). JAWStats does two things to extend AWStats – it improves performance by reducing server resource usage and improves the user interface a little bit. With that said, you can’t go wrong with just using AWStats either if you’re happy with it.

8. 4Q

A large part of Web analytics deals with number-crunching and numerical data. Raw numbers tells only part of the story and it’s often helpful to perform analytics by way of interacting with actual users. 4Q developer Avinash Kaushik puts it perfectly when he said: “Web analytics is good at the ‘What’. It is not good at the ‘Why’”.4Q is a simple surveying application focused on improving your traditional numerical Web analytics by supplementing it with actual user feedback. Check out this YouTube video on how easy it is to set up 4Q.

9. MochiBot

MochiBot is a free Web analytics/tracking tool especially designed for Flash assets. With MochiBot, you can see who’s sharing your Flash content, how many times people view your content, as well as helping you track where your Flash content is to prevent piracy and content theft. Installing MochiBot is a breeze; you simply copy a few lines of ActionScript code in the .FLA files you want to monitor.

10. Grape Web Statistics

Go to Live Demonstration of Grape Web Statistics.

Grape Web Statistics is a simple, open-source application geared towards web developers. It has a clean and usable interface and has an Extensions API to extend and customize your installation. It uses PHP for the backend and you can run it on any operating system that runs PHP.

Let’s talk about it.

What Web analytics software do you use, and why? Do you have any extensive experience in using any of the above application? Share it with all of us in the comments!

Source: 10 Promising Free Web Analytics Tools

effective Youtube video ad campaign

Facebook is the go-to social network for social advertisers, and the site has certainly proved it’s value in returning good results and awareness for brands. Youtube is a less obvious choice for many marketers, yet it’s an excellent platform for running social video ads and can prove to be cost-effective while delivering real business results. Many businesses of course, will be put off by Youtube as they may not have the necessary video assets to fully capitalise on this, but Youtube’s promoted video option is something that brands should focus on and you don’t necessarily need to invest in full-scale video production, if you have a clear strategy in place to make the content work for you.

The audience

To provide some context on how Youtube advertising can work, the video below shows the impressive figures behind Youtube homepage takeovers. While this is a much more significant advertising undertaking for brands than a standard promoted video campaign, the figures show how engaged audiences are on Youtube. Google and Compete recently ran a report into the effectiveness of Facebook ads, with some surprising results. Given that the ad report was commissioned by Google, these findings are of course skewed towards the positive, but they are useful nonetheless.

Read More: effective Youtube video ad campaign

VSEO or Video Search Engine Optimization is Revolutionary

SAY HELLO TO VSEO ( Video Search Engine Optimization)

VSEO or Video Search Engine Optimization is revolutionary Turn that can take companies’ video and spread it over the far reaches of the Internet, and then make it easy to find in search engines like Google, Yahoo, Bing and more.

Streaming videos from YouTube, interactive websites like blogs, and more have forced companies to evolve at the speed of light.

Video optimization has emerged as one of the latest SEO techniques which have taken the SEO world with a stride. Earlier this technique was discarded by many SEO’s as they thought it wasn’t too effective and not catchy with the audience. However, they are now proved wrong as the majority of SEO’s use YouTube optimization techniques for getting top ranking.

For that you need to know the answer to the following questions:

Source: Search Marketing Inc Digital Marketing Blog