The Beginner’s Guide to Social Media

The Beginner’s Guide to Social Media

Welcome to The Beginner’s Guide to Social Media! Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be.

Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that social media is a far more complex field than it first seems.

 

Head on over to Moz.com and check out The Beginners Guide to Social Media. Would love to hear any feedback you have as well.

Pinterest’s Promoted Pins Move Into Next Phase

After more than four years of operation, Pinterest has finally decided it’s time to make some money.

Pinterest announced today that, while still in testing phase, brands are now paying for Promoted Pins. The dozen or so brands included in the paid test include ABC Family, Banana Republic, Expedia.com, Kraft, Old Navy and Target.

Pinterest’s Promoted Pins Move Into Paid Test Phase

Promoted Pins appear in category and search results on Pinterest.com and its mobile apps. The sponsored pins are native-style ads that look similar to organic pins, with the exception of a brand name, logo and a “Promoted Pin” label.

While pricing hasn’t been divulged, in March, AdAge reported that Pinterest was pitching commitments of $1 and $2 million, and aiming for CPMs between $30 and $40.

Pinterest first paid test, in the U.S. only, is with a small group of brands from different industries, including:

  • ABC Family
  • Banana Republic
  • Expedia.com
  • Gap
  • General Mills
  • Kraft
  • lululemon athletica
  • Nestle – Purina, Dreyer’s/Edy’s Ice Cream, Nespresso
  • Old Navy
  • Target
  • Walt Disney Parks and Resorts
  • Ziploc®

With a substantial audience in place, Pinterest is asking for major commitments from prospective advertisers: between $1 million and $2 million per campaign, according to AdAge. That puts Pinterest’s CPMs (cost per thousand views) at between $30 to $40 — an aggressive price point compared to standard web advertising, or even other social ads. Pinterest declined to comment on its pricing.

Social advertising is becoming an increasingly large part of the overall amount brands spend on advertising each year, climbing 46.2% last year to reach $4.56 billion total, according to eMarketer. Facebook commands a massive 72.4% chunk of that sum, while Twitter has roughly a 9.2% share.

Companies to Shell Out $1 Million for Facebook Ads

More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest.

Premium Video Ads are designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past. If people tap the video, it will expand into a full-screen view and sound will start. People can expect to begin seeing these new ads over the next few months.

Premium Video Ads are bought and measured in a way that’s similar to how advertisers already buy and measure ads on TV. The ads are bought based on Targeted Gross Rating Points to reach a specific audience over a short period of time. Delivery is measured by an independent third party, Nielsen Online Campaign Ratings (OCR), and advertisers only pay based on what Nielsen OCR measures.

With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences. We’ll roll out Premium Video Ads slowly and monitor how people interact with them.

Companies to Shell Out $1 Million for Facebook Ads

Introducing Facebook’s Audience Network

Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook’s ad targeting data to third party mobile apps — and becomes an immediate rival to the Google Display Network for mobile.

Get all the power of Facebook advertising in your app. With the Audience Network, you’ll show your audience ads they want to see, from the brands they care about, in the format that’s right for your app. Apply at fb.me/audience-network!

Facebook’s Audience Network allows you to monetize your iOS and Android apps with Facebook ads. After integrating our SDK, advertisers can use the over 50 targeting options on Facebook to find their audience inside your app.

Follow this guide to set up the Audience Network in your app:

Currently iOS and Android are supported. There are also a number of available ad formats:

Ads for iOS

Ads for Android

Apply for Beta

You will need to apply for the beta before you begin implementation. We’ll make sure to get back to you as soon as we can about the status of your application.

5 Step Setup Guide

Add our SDK and create your ad placements. Follow this guide to get started.

The Periodic Table of Content Marketing

How to use the Periodic Table of Content Marketing

If you click the image a large screenshot should appear. I hope it is all reasonably self-explanatory.

There are eight areas

  • Strategy
  • Format
  • Content Type
  • Platform
  • Metrics
  • Goals
  • Sharing Triggers
  • Checklist

The Periodic Table of Content Marketing, by Chris Lake.

The Periodic Table of Content Marketing

Facebook Tests Auto-Play News Feed Videos

Facebook Tests Auto-Play News Feed Videos

Facebook says it’s starting to test auto-playing videos in user News Feeds. But most brands, advertisers and marketers will have to wait for their videos to get this treatment.

The test is rolling out on mobile devices over the next few weeks. Videos will auto-play as the user scrolls through the News Feed — but they’ll play silently. Clicking on the video turns the audio on and switches the video to a full-screen view.

Easier Way to Watch Video

Frequently Asked Questions

Q. Which videos start playing in News Feed?

A. At this time, videos start playing from:

  • Individuals (personal Facebook accounts or verified Pages)
  • Pages of musicians and bands

Q. When do videos play with sound?

A. Videos only play with sound after you click on them.

Q. Will videos from advertisers start playing when I see them in News Feed?

A. At first, this feature will be limited to videos posted by individuals, musicians, and bands. We’re doing this to make sure we create the best possible experience. Over time, we’ll continue to explore how to bring this to marketers in the future.

Q. When is this coming to all Pages?

A. This is starting with a limited test and will continue to roll out over time.

Here’s a video download B-roll video, click here.