Bing Ads is Getting a New Look

Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords.

A few key updates include:

Auto-tagging. We know it takes time and effort to manually tag the destination URLs for your ads. Now, Bing Ads handles it for you, providing more accurate reporting, and reducing time spent on managing campaigns.

Online insertion orders. We believe this feature will make life simpler. No need to fax or email insertion orders – you can do it online through Bing Ads or the Bing Ads API. This will offer ease in your ability to track budgets and manage account payments.

A new performance indicator. We know that sometimes you wonder why one ad is doing great while another isn’t. Coming soon, our new Top Mover feature is a diagnostic tool that quickly analyzes ad performance, allowing you make better campaign decisions

Improved UI. Starting next week, you will start to see Bing Ads in a different way. With simpler navigation and a new look, Bing Ads will become easier to use and enable you to save time by improving work flow.

Bing Ads Geotargeting Features New and Improved

Bing Ads Geo-targeting Features New and Improved

Bing Ads announced updates to its geotargeting that include more visibility, control, and improved radius targeting.

1.  New/improved map control

new map features give advertisers a way to visualize where they are targeting on the map. “You can also add/remove targets from the map control.”

2.  New/improved radius targeting

Improved radius targeting is the second announcement in the release, and lets advertisers be more granular. “Previously, we only allowed predefined increments of 5, 10, 20 etc miles as the radius.” Now,  targeting allows for 1 mile to 500 miles or 1 kilometer to 800 kilometers.

3.  Location and radius targets in the same campaign/ad group

The third update combines the ability to use radius targeting with location targeting for the same campaign and ad group.

These enhancements are available in the latest version of Bing Ads Editor as well as V9 API.

You can get the latest version of BAE from the Bing Ads Editor download site and you can refer to the LocationTarget2 object of V9 API.

The Beginner’s Guide to Social Media

The Beginner’s Guide to Social Media

Welcome to The Beginner’s Guide to Social Media! Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be.

Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that social media is a far more complex field than it first seems.

 

Head on over to Moz.com and check out The Beginners Guide to Social Media. Would love to hear any feedback you have as well.

Google Analytics Embed API Demos and Sample Code

 Google Analytics Embed API Demos and Sample Code

The Google Analytics Embed API is a JavaScript library that allows you to easily create and embed a dashboard on a third-party website in a matter of minutes. It gives you a set of pluggable components that can work together to build complex tools, making it both simple and powerful at the same time

Google Analytics Embed API Demos and Sample Code

1. Basic Dashboard

This is a simple dashboard with a timeline chart and a view selector. Choose a different view and the chart will automatically update.

2. Multiple Views

Displaying data from multiple views side-by-side is not currently possible on the Google Analytics website. This demo shows how easy it is to do this with the Embed API.

3. Using Custom Components

The Embed API allows you to create your own components. The datepicker components used in this example show how you can easily display data from multiple date ranges side by side.

4. Interactive Charts

This demo shows how you can build an interactive dashboard that allows you click around and explore your data. Follow the insructions on the page to see how it works.

5. Third-Party Visualizations

The Embed API gives you direct access to most of the native Google Analytics APIs. This allows you to access your raw data and integrate it with third-party visualization libraries.

6. Pure HTML Dashboards

With Web Components and libraries like Polymer.js you can easily build dashboards with no JavaScript at all. View the source to see how easy it can be to build a dashboad with no JavaScript at all!

 

Boston Red Sox vs. New York Yankees YouTube Wars

Boston Red Sox vs. New York Yankees YouTube Wars!

Baseball has always been known as “America’s Pastime” (although now second to the NFL in popularity, according to the Harris Poll). But no two American teams in any sport have a more storied rivalry and are bigger sports brands than the Boston Red Sox, who won last year’s World Series, and the New York Yankees, who have won it more than any other team.

Neither team is leading in the American League standings this year, but what about on YouTube? Which team has more YouTube fans, and which team’s fans are more supportive?

Yankees vs Red Sox: User-generated Content on YouTube

YouTube presents an interesting playing field for a big brand like MLB, aka Major League Baseball. Unlike the NBA, MLB is relentless about culling its copyrighted videos from YouTube when posted by fans.

All this means that the baseball-related user-generated content on YouTube will have a higher likelihood of being original videos created by fans, rather than highlights or clips of games taken directly from television, as we might expect to see from the NBA.

YouTube Wars: Boston Red Sox vs. New York Yankees

So we looked into the YouTube footprint of both teams, and discovered that from a fan-created, earned-media perspective, they are almost tied. Please note that our calling attention to the deep analytics in the Octoly system may result in some of these Yankee or Red Sox videos being taken down, so the totals may change by the time you read this.

We found that the Yankees have 13,700 fans making videos about them on YouTube, edging out 12,400 creators on the Red Sox side. The Yankees fans also made more videos, 31,900 to 25,700.

YouTube Wars: Boston Red Sox vs. New York Yankees