The Beginner’s Guide to Social Media

The Beginner’s Guide to Social Media

Welcome to The Beginner’s Guide to Social Media! Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be.

Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that social media is a far more complex field than it first seems.

 

Head on over to Moz.com and check out The Beginners Guide to Social Media. Would love to hear any feedback you have as well.

Google Analytics Embed API Demos and Sample Code

 Google Analytics Embed API Demos and Sample Code

The Google Analytics Embed API is a JavaScript library that allows you to easily create and embed a dashboard on a third-party website in a matter of minutes. It gives you a set of pluggable components that can work together to build complex tools, making it both simple and powerful at the same time

Google Analytics Embed API Demos and Sample Code

1. Basic Dashboard

This is a simple dashboard with a timeline chart and a view selector. Choose a different view and the chart will automatically update.

2. Multiple Views

Displaying data from multiple views side-by-side is not currently possible on the Google Analytics website. This demo shows how easy it is to do this with the Embed API.

3. Using Custom Components

The Embed API allows you to create your own components. The datepicker components used in this example show how you can easily display data from multiple date ranges side by side.

4. Interactive Charts

This demo shows how you can build an interactive dashboard that allows you click around and explore your data. Follow the insructions on the page to see how it works.

5. Third-Party Visualizations

The Embed API gives you direct access to most of the native Google Analytics APIs. This allows you to access your raw data and integrate it with third-party visualization libraries.

6. Pure HTML Dashboards

With Web Components and libraries like Polymer.js you can easily build dashboards with no JavaScript at all. View the source to see how easy it can be to build a dashboad with no JavaScript at all!

 

Boston Red Sox vs. New York Yankees YouTube Wars

Boston Red Sox vs. New York Yankees YouTube Wars!

Baseball has always been known as “America’s Pastime” (although now second to the NFL in popularity, according to the Harris Poll). But no two American teams in any sport have a more storied rivalry and are bigger sports brands than the Boston Red Sox, who won last year’s World Series, and the New York Yankees, who have won it more than any other team.

Neither team is leading in the American League standings this year, but what about on YouTube? Which team has more YouTube fans, and which team’s fans are more supportive?

Yankees vs Red Sox: User-generated Content on YouTube

YouTube presents an interesting playing field for a big brand like MLB, aka Major League Baseball. Unlike the NBA, MLB is relentless about culling its copyrighted videos from YouTube when posted by fans.

All this means that the baseball-related user-generated content on YouTube will have a higher likelihood of being original videos created by fans, rather than highlights or clips of games taken directly from television, as we might expect to see from the NBA.

YouTube Wars: Boston Red Sox vs. New York Yankees

So we looked into the YouTube footprint of both teams, and discovered that from a fan-created, earned-media perspective, they are almost tied. Please note that our calling attention to the deep analytics in the Octoly system may result in some of these Yankee or Red Sox videos being taken down, so the totals may change by the time you read this.

We found that the Yankees have 13,700 fans making videos about them on YouTube, edging out 12,400 creators on the Red Sox side. The Yankees fans also made more videos, 31,900 to 25,700.

YouTube Wars: Boston Red Sox vs. New York Yankees

 

Google I/O on SEO Session

Google I/O on SEO Session in

Best practices and common mistakes in SEO   

Google I/O wasn’t all about wearable gadgets and mobile, it also covered some SEO topics. In fact, folks from the Google Webmaster team gave a presentation titled “Best Practice & Common Mistakes in SEO.”

Exploring the Impact of Multi-Screen Mixology

Exploring the Impact of Multi-Screen Mixology

Everyone is talking about multi-screen but no one is measuring it. Brand advertisers ask us daily if we can tell them how their multi-screen campaign will affect their reach and brand impact metrics

Check the Infographic extensive research to better understand where digital video is going.

Exploring the Impact of Multi-Screen Mixology