Web Analysts Match

This infographic, inspired by an analysis of how our solutions are used, gives an idea of a web analyst’s everyday life. It compares how French and German web analysts use our tools.

The differences are surprising at times, as they go beyond the framework of the web analyst role to reveal behaviours typical of our respective cultures and identities. See for yourself!

Info-Match-FR-DE_Final_EN

 

Relaunch SEO Checklist Points

Search engine optimization adherence in the website relaunch/redesign process is a topic

We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items below to have a truly effective relaunch…at the time of pressing go. Some of these checklist items reflect technical SEO considerations for content visibility to search engines and users, items pertaining to on-page SEO, and also analytical tracking items you don’t want to overlook.

  • Redirect Mapping  – Ensure that the development team and content team are in a cohesive understanding of the intended new page naming conventions and URL structure.
  • Exclusion Migration - While your new site is transitioning from a staging site to production, you may have placed proper exclusion efforts to rid search engine crawling in the staging area such as a full staging site robots.txt disallow or Meta Robots usage within individual page source code.
  • On-Page SEO Transition – While your mind may be focused on your new design and how great the new site will look, don’t forget that optimized on-page elements need to transition into the new site, too. You must ensure that the title elements from the staging site will transition to the new site
  • Internal Linking – A redesigned site close to launch can be rife with internal linking flaws. Before the site goes live you should do manual review of important links.
  • Code Review - Review the code to ensure there are not any old CSS or JS server side referenced file requests that will not be used in the new site. You will want to make sure you retain Open Graph and Twitter Card tagging if you currently have this on the live site.
  • Look and Feel (Compatibility) - You must ensure that your new design will provide the same experience for every user based on their browser and browser version.
  • Analytical Considerations - The first consideration is tracking coverage. Ensure that every page features the same analytical tracking that the existing site has.

 

 

LinkedIn Giving Their Members More Control

LinkedIn announced today that it is giving users more control over their data on the network.

The most interesting new feature is the ability for users to export personal data, including the ads they have clicked and the targeting criteria LinkedIn uses to show people ads.

Here’s the full list of what you’ll get within 72 hours of requesting your LinkedIn data:

  • Registration information
  • Login history including IP records
  • Email address history and statuses
  • Account history including account closures and reopens
  • Name information including the current name on your account and any previous name changes
  • A list of your 1st degree connections
  • Photos that have been uploaded to your account
  • Endorsements you’ve received
  • List of skills on your profile
  • Recommendations given and received
  • Group contribution
  • Your search history
  • Content you’ve posted, shared, liked, or commented on
  • Mobile apps you’ve installed
  • Ads you’ve clicked on
  • The targeting criteria LinkedIn uses to show you ads

 

Bing Ads is Getting a New Look

Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords.

A few key updates include:

Auto-tagging. We know it takes time and effort to manually tag the destination URLs for your ads. Now, Bing Ads handles it for you, providing more accurate reporting, and reducing time spent on managing campaigns.

Online insertion orders. We believe this feature will make life simpler. No need to fax or email insertion orders – you can do it online through Bing Ads or the Bing Ads API. This will offer ease in your ability to track budgets and manage account payments.

A new performance indicator. We know that sometimes you wonder why one ad is doing great while another isn’t. Coming soon, our new Top Mover feature is a diagnostic tool that quickly analyzes ad performance, allowing you make better campaign decisions

Improved UI. Starting next week, you will start to see Bing Ads in a different way. With simpler navigation and a new look, Bing Ads will become easier to use and enable you to save time by improving work flow.

Bing Ads Geotargeting Features New and Improved

Bing Ads Geo-targeting Features New and Improved

Bing Ads announced updates to its geotargeting that include more visibility, control, and improved radius targeting.

1.  New/improved map control

new map features give advertisers a way to visualize where they are targeting on the map. “You can also add/remove targets from the map control.”

2.  New/improved radius targeting

Improved radius targeting is the second announcement in the release, and lets advertisers be more granular. “Previously, we only allowed predefined increments of 5, 10, 20 etc miles as the radius.” Now,  targeting allows for 1 mile to 500 miles or 1 kilometer to 800 kilometers.

3.  Location and radius targets in the same campaign/ad group

The third update combines the ability to use radius targeting with location targeting for the same campaign and ad group.

These enhancements are available in the latest version of Bing Ads Editor as well as V9 API.

You can get the latest version of BAE from the Bing Ads Editor download site and you can refer to the LocationTarget2 object of V9 API.